這篇論文探討了台灣精釀啤酒產業中營運資源的策略管理，聚焦於競爭與合作這兩種現象，稱之為競合。研究目的是揭示啤酒頭釀造和臺虎精釀兩間台灣釀酒企業如何在這個錯綜複雜的環境中運作，利用競爭和合作策略來維持生存和發展機遇。
本研究採用了質性研究方法，對選定的釀酒企業進行深入的案例分析。研究涉及對主要行業人員的正式訪談、重要精釀啤酒活動的觀察以及對收集數據的主題分析。通過這種全面的方法，研究揭示了這些釀酒廠在其價值網絡中有效管理營運資源的競合策略的動態交互。
研究結果發現了幾個關鍵機制，包括競爭對手之間的資源共享以提高運營效率、保護資源以維持競爭優勢，以及通過相互承諾和合作關係來維持生存和實現增長的合作。在競爭激烈的市場中，企業往往會囤積資源以保持競爭優勢。然而，這項研究發現資源共享可以加強合作，使企業在挑戰重重的市場環境中生存及成長。這些策略使釀酒企業不僅能夠生存，還能通過優化資源管理實踐和擴大市場覆蓋範圍來蓬勃發展。
總之，本論文表明，通過競合進行策略資源管理為台灣精釀啤酒產業提供了一條重要的價值創造途徑，為企業如何在應對競爭威脅和把握合作機會中實現可持續發展提供了見解。

This thesis explored the strategic management of operational resources within the Taiwanese craft beer industry, focusing on the dual phenomena of competition and cooperation, termed coopetition. The objective was to uncover how Taiwan Head Brewers Brewing and Taihu Brewing navigate this complex landscape, leveraging both competitive and cooperative strategies to survive and explore opportunities.
Employing a qualitative research methodology, this study conducted in-depth case analyses of the selected breweries. The research involved formal interviews with key industry personnel, observations at significant craft beer events, and thematic analysis of the data gathered. Through this comprehensive approach, the study revealed the dynamic interplay of coopetition strategies that these breweries engaged into managing operational resources effectively within their value networks.
The findings highlighted several key mechanisms, resource sharing among competitors to enhance operational efficiency, safeguarded resources to maintain competitive advantage, and cooperation for survival and growth through mutual commitments and collaborative relationships. In a competitive market, firms were expected to keep resources to maintain a competitive edge. However, this finding showed that resource sharing can enhance collaboration to thrive in a challenging market environment. These strategies enabled breweries to not only survive but thrive by optimizing their resource management practices and enhancing market reach.
In conclusion, the thesis demonstrated that strategic resource management through coopetition provided a significant role for value creation in the Taiwanese craft beer industry, offering insights into how businesses can navigate both competitive threats and cooperative opportunities for sustainable development.

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