| 研究生: |
凃惠慈 Tu, Hui-Tzu |
|---|---|
| 論文名稱: |
代工企業與國際品牌企業之間的權力不平衡與相互依賴關係:以萬國通路為例 The Power Imbalance and Mutual Dependence Relationship between OEM/ODM and International Brand Companies: A Case Study of Eminent Luggage Corporation |
| 指導教授: |
許經明
Shiu, Jing-Ming |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系碩士在職專班 Department of Business Administration (on the job class) |
| 論文出版年: | 2024 |
| 畢業學年度: | 112 |
| 語文別: | 中文 |
| 論文頁數: | 44 |
| 中文關鍵詞: | 權力不平衡 、相互依賴 、萬國通路 、管理依賴 |
| 外文關鍵詞: | Power Imbalance, Mutual Dependence, eminent, Manage dependence |
| 相關次數: | 點閱:61 下載:0 |
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疫情之後,隨著旅遊觀光業的復甦,2024年全球行李箱市值預計達到1654.457億美元 。曾經以行李箱王國著稱的台灣,如今在全球品牌激烈競爭的環境中,正面臨是否能夠重新站穩腳跟並長久營運的重要挑戰。
因此,本研究聚焦於行李箱產品,深入探討萬國通路股份有限企業(以下簡稱萬國通路)與兩家國際品牌企業之間的權力動態及相互依賴關係,並採用了資源依賴理論(Resource Dependence Theory)作為理論框架。
研究結果顯示,由於國際品牌企業在資源上的顯著優勢,萬國通路在這種合作關係中處於劣勢,導致雙方的權力不平衡(Power imbalance)。國際品牌企業透過其資源優勢對萬國通路產生重要影響,進而影響其經營決策,形成緊密交織的依賴關係。本研究發現分別揭示在全球競爭激烈的市場中,台灣中小企業營運代工和品牌策略來應對全球競爭壓力和市場變化,從而為其它面臨類似挑戰的企業提供借鑒。
In the wake of the pandemic, as the tourism industry recovers, the global luggage market is anticipated to reach approximately $165.45 billion in value this year.Taiwan, once renowned as the "Kingdom of Luggage," now faces the critical challenge of re-establishing its foothold and sustaining its operations amidst intense global brand competition.
Therefore, this study focuses on luggage products, the central focus is on the power dynamics and mutual dependencies between Eminent Luggage Corporation (hereinafter referred to as eminent) and two international brands, using Resource Dependence Theory as the theoretical framework.
The research findings reveal that, due to the significant resource advantages held by the international brands, eminent is at a disadvantage in this cooperative relationship, resulting in a power imbalance. The international brands leverage their resource superiority to exert substantial influence on eminent, thereby affecting its business decisions and creating a tightly interwoven dependency.
These findings highlight how Taiwanese SMEs can utilize operational outsourcing and branding strategies to cope with the pressures of global competition and market changes, offering important insights for other companies facing similar challenges in a fiercely competitive global market.
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校內:2028-07-02公開