不同於過去一般人選擇穩定的僱員工作，現在越來越多人偏好自己創業的工作形式，有的人畢業後才創業，更有些人則是在校便已開始創業，因此許多大專院校也開始設立相關扶植校園創業團隊的機構或開設相關課程，由上述便可知不可小覷的校園創業趨勢以及學生對於在校創業的構想越發茁壯。然而大多創業皆會需要許多資金的灌注，因此本研究便提出一個不需耗費許多資金的簡易創業方式-舉辦校園快閃活動，並以此作為商業廣告的形式，概念發想自現今風行的美食外送平台的外送員以及Airbnb，將自己空閒的時間或空間租賃出去進而換取利潤的一種形式，因此在校舉辦快閃活動，並以大學生作為活動參與者，讓大學生能利用空閒的時間做一些簡單的快閃活動進而達成廣告效益，這種創業方式簡單且不需耗費許多資金，找尋想要配合的廠商並幫他們以快閃活動的方式作為廣告，進而達成雙贏的局面。
然而在校園舉辦快閃活動還是需要構思一些人員安排或活動規劃等要素，因此本研究將會以商業模式九宮格(Business Model Canvas)的概念探討適合運作校園快閃活動的商業模式，透過網羅現有成功的商業模式，並萃取出適合應用於快閃活動的部分，之後為達成快閃活動的各種訴求結合上述模式部分組合出不同類型的商業模式草案，並進行八次的校園快閃活動，透過各種活動加以測試調整，並選擇其中最具發展性的三組模式，最後評估並滿足各方活動涉及者間的供需關係，提出與模式適配的四種校園商業活動舉例，本研究目的為發展出能夠持續經營的活動類型與運作模式，以提供後續進行相關研究或舉辦快閃活動的人員參考，拋磚引玉期許他們能發揮創意規劃出更加多元有趣的活動。

Unlike ordinary people who choose to work as stable employees in the past, more and more people prefer to start their own business. Some people start their own business after graduation, and some people start their own business at school, so many colleges and universities have also started the establishment of relevant institutions to support campus entrepreneurship teams or the opening of relevant courses can tell us that the trend of campus entrepreneurship and ideas of students for entrepreneurship within campus are becoming stronger. However, most entrepreneurs require a lot of capital infusion, so this research proposes a simple way to start a business that does not cost a lot of funds-hold a campus flash activity and use it as a form of commercial advertising. The concept is derived from the popular cuisine today. The delivery personnel of the delivery platform and Airbnb rent out their free time or space in exchange for profit. Therefore, flash activity are held in schools and college students are used as activity participants, so that college students can use their free time to do Some simple flash activities can achieve advertising benefits. This way of starting a business is simple and does not require a lot of money. Find manufacturers that you want to cooperate with and help them use flash-based activities as advertising, thereby achieving a win-win situation.
However, holding flash activity on campus still needs to conceive some elements such as personnel arrangements or activity planning. Therefore, this research will use the concept of Business Model Canvas to explore a business model suitable for running campus flash activity, and capture existing successes. And extract the parts suitable for use in flash activities. Then, in order to achieve the various demands of the flash-up activities, combine the above-mentioned model parts to combine different types of business model drafts, and conduct eight campus flash-up activities through various The activities were tested and adjusted, and the three most developmental models were selected. Finally, the supply and demand relationship between the parties involved in the activities was evaluated and satisfied. Four examples of campus business activities that fit the model were proposed. The purpose of this research is to develop The types of activities and operation modes that can be operated continuously are to provide reference for personnel who conduct related research or hold flash activities in the future, and hope that they can use their creativity to plan more diverse and interesting activities.

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