「策略性創新」是指企業的經營策略融入創新元素。本研究嘗試探究，中小企業融入創新元素在產品開發決策上的成效，能否與大型企業應用策略等效。本研究旨在驗證產品開發策略應包含以下的思維過程，透過SWOT找出產品相對優勢，藉由優勢架構價值主張圖，明確的價值主張定義策略定位STP以及4P行銷管理，再以商業模式圖驗證各活動之間能否相互契合，藉由商業模式圖確認與公司核心競爭力的關聯性，最後以問卷回饋確認決策的可行性。本研究以2021 年中小企業製造業醫療器材的個案，推演產品開發策略應用於小兒科診所行銷的可行性評估，期間所經歷的歷程與成效，並與當年的主觀決策差異比較。
研究發現產品開發策略確實有助於中小企業形成更好的決策，且面對已開發之產品仍可以進行分析。因此，中小企業應定義自我獨有的定位，產品開發過程以策略性創新框架來建構公司的經營策略。

"Strategic innovation" refers to the integration of innovative elements into the business strategy of an enterprise. This study attempts to explore whether the effectiveness of SMEs incorporating innovation in product development decision-making is equivalent to the application strategies of large enterprises. This study aims to verify that product development strategies should include the following thinking process, to find out the relative advantages of products through SWOT, to structure the value proposition map with advantages, to define the strategic positioning of the value proposition, STP and 4P marketing management, and then to verify with the business model map. Whether the activities are compatible with each other, the business model canvas is used to confirm the relevance to the company's core competitiveness, and finally the feasibility of the decision is confirmed by the questionnaire feedback. Based on the case of SMEs manufacturing medical device in 2021, this study deduced the feasibility evaluation of product development strategies applied to pediatric clinic marketing, the process and results experienced during the period, and the comparison with the subjective decision-making differences of the year.
Study has found that product development strategies help SMEs making better decisions, and they can still analyze the products they have developed. Therefore, SMEs should define their own unique position, and the product development process uses a strategic innovation framework to construct the company's business strategy.

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