簡易檢索 / 詳目顯示

回結果列表
研究生： 陳曉宣
Chen, Siao-Syuan
論文名稱： 從創業演進歷程探討共享經濟平台之價值共創：吃貨早平台之個案研究
Exploring the Value Co-Creation in Sharing Economy Platform from the Perspective of Entrepreneurial Evolving Process: Case Study of Chihuozao
指導教授： 謝孟達
Shieh, Meng-Dar
楊佳翰
Yang, Chia-Han
學位類別： 碩士
Master
系所名稱： 規劃與設計學院 - 創意產業設計研究所
Institute of Creative Industries Design
論文出版年： 2017
畢業學年度： 105
語文別： 英文
論文頁數： 137
中文關鍵詞： 共享經濟 、協同消費 、價值共創 、創業過程 、新創公司
外文關鍵詞： sharing economy, collaborative consumption, value co-creation, entrepreneurial process, new start-up
相關次數： 點閱：198  下載：8 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • 本研究目的是於共享經濟體制中，探究價值共創在創業歷程與網絡中所扮演的角色與共創的價值如何影響歷程的演進。近年來共享經濟（協同消費）在全球各地崛起，大量的創業家投入此一新興熱潮之中，試圖從中尋求創業機會、挖掘潛在的閒置資源並創造新的經營模式以獲取利潤。在不同產業中皆有眾多新創公司成功以共享經濟的模式顛覆以往傳統產業的商業模式。
    研究者意圖探討創業演進過程中，在不同創業階段裡，平台（公司）、生產者與客戶各個關鍵角色、影響因子與之間的相互關係，從這一複雜網絡中如何共同創造對公司與其他關鍵角色有意義的價值。本研究首先回顧共享經濟、創業歷程、價值共創等相關文獻，接著整合並分析相關的觀點與理論，提出一個共享機制下的創業演進歷程架構。接著依據此一架構作為基礎去檢視個案研究。研究過程中，研究者採用參與式觀察的研究方法和與訪問創業家、消費者和其他相關角色和問卷調查的方式收集資料。最後，將收集資料和第二手資料予以分析並得出結果、給予創業家建議。
    研究者最終探討出，在共享經濟的模式下，價值共創在創業演化的歷程與創業網絡的共演化關係中，扮演重要的影響因素。此外，吃貨早平台透過線上的專屬社群與消費者互動，運用積極且頻繁友善的溝通方式與消費者建立緊密的連結。在價值共創所影響下的歷程與網絡的共演化關係加速創業歷程與創業網絡的共演化過程使之制定有效的經營模式，建立市場優勢與不可取代性。

    The aim of this research is to explore the role of value co-creation in the entrepreneurial evolving process and network and how co-created value influence the development under the context of sharing economy. Recently, sharing economy (collaborative consumption) spring up all over the world. Large amounts of entrepreneurs evolve in this new emerging trend, try to search for entrepreneurial opportunity, dig out the potential idle resources and create a new business model to earn profit. There are some new ventures successfully overturn the traditional business model with the model of sharing economy in the different industries.
    The researcher intends to explore the mutual relations among platform (the entrepreneur), producer, customers, key stakeholders and affecting factors, and co-create meaningful value for the company and other key stakeholders in this complicated network. First, the researcher conducts a literature review on the concept of sharing economy, entrepreneurial process and value co-creation. Second, relevant theories and perspectives are integrated and analyzed, and a framework of entrepreneurial evolving process in the sharing economy are proposed. Third, this new framework is used as a basic data to examine the case study. In the research process, the researcher employed the research method of participant observation and interviewed the entrepreneur, consumers and other key stakeholders and used questionnaire to collect research data. In the end, the collected data and secondary data were analyzed for the purpose of contributing to a result and suggestion benefiting the company.
    The researcher finally explored that value co-creation plays a critical role in the co-evolutionary relation between entrepreneurial evolving process and entrepreneurial network under the context of the sharing economy. In addition, the platform of Chihuozao establishes the online exclusive community to positively, frequently and friendly communicate with consumers, in order to build up the dense connection. The co-evolutionary relation between the entrepreneurial evolving process and network influenced by value co-creation speed up the co-evolutionary process to set up the effective business model, and gain advantage in the market and become irreplaceable.

    Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Research Motivation 3 1.3 Research Objective 4 1.4 Research Question 4 1.5 Research Structure 5 1.6 Research Flow 7 Chapter 2 Literature Review 8 2.1 Concept of Sharing Economy 8 2.1.1 Definition of Sharing Economy 8 2.1.2 The Rise of Sharing Economy 9 2.1.3 Types of Collaborative Consumption 11 2.1.4 Challenge and Transformation of Sharing Economy 12 2.2 Structure of Collaborative Consumption Platform 14 2.2.1 Two-sided Markets 15 2.2.2 Business Model of Collaborative Consumption 15 2.3 Development of Entrepreneurial Process 16 2.3.1 Entrepreneurs and Entrepreneurial Process 17 2.3.2 The Model of Entrepreneurship Process 17 2.3.3 Dynamic Approach in the Entrepreneurial Process 21 2.3.4 Entrepreneurial Process and Network 23 2.4 Concept of Value Co-creation 27 2.4.1 Definition of Value Co-creation 27 2.4.2 Value Co-Creation Model in Service 28 2.4.3 Sharing Economy and Value Co-Creation 31 2.4.4 Theoretical Dimensions of Value Co-Creation 32 Chapter 3 Research Design 35 3.1 Research Framework 35 3.2 Case Selection 36 3.3 Research Method 38 3.3.1 Participant Observation 38 3.3.2 In-depth Interview 38 3.3.3 Case Study Method 38 3.4 Data Collection 39 3.5 Interview Structure 39 Chapter 4 Research Result 42 4.1 Entrepreneurial Evolving Process in Sharing Economy 42 4.2 Case Study- Chihuozao 45 4.2.1 Background of Entrepreneurial Environment 45 4.2.2 Introduction of Chihuozao 48 4.2.3 Entrepreneurial Process in Sharing Economy Model of Chihuozao 56 4.3 Source of Data Collection 63 4.4 The development of Entrepreneurial Network of Chihuozao Platform 65 4.5 Co-Created Value Within Entrepreneurial network driven by Entrepreneurial Evolving Process 71 4.5.1 Type of Value Co-Creation in Chihuozao Platform 71 4.5.2 The Influence of Co-Created Value for Entrepreneurial Evolving Process 83 4.6 The Relation between Entrepreneurial Evolving Process and Entrepreneurial Network 85 Chapter 5 Discussion 90 5.1 Finding 90 5.1.1 The Co-Evolutionary Relation between Entrepreneurial Process and the Network Driven by Value Co-Creation 90 5.1.2 Advantages of The Co-Evolutionary Model 91 5.1.3 Evolution of Sharing Economy Platform: Blend Business Model 93 5.2 Implications for Theory 94 5.3 Implications for Practice 95 5.4 Research Limitation 97 5.5 Suggestion for Future Research 97 Chapter 6 Conclusion 99 Reference 107 Appendix 112

    Albinsson, P. A., & Perera, B. Y. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour. 11(4), 303-315.
    Aldrich, H., Zimmer, C. (1986). Entrepreneurship through social networks. In: Sexton, D.L., Smilor, R.W. (Eds.), The Art and Science of Entrepreneurship, pp. 3–23.
    Amit, R., Zott, C., 2001. Value creation in E-business. Strategic Manage. J. 22, 493–520.

    Brass, D.J. (1992). Power in organizations: a social network perspective. Res. Polit. Soc. 4, 295–323.
    Belk, R. (2010). Sharing, Journal of Consumer Research, 36(5), pp. 715-734.
    Botsman, R., and Rogers, R. (2010). What's Mine is Yours: The Rise of Collaborative Consumption, HarperBusiness.
    Bygrave, W. D. (2004). The entrepreneurial process. In W. D. Bygrave & A. Zacharakis (Eds.). The portable MBA in entrepreneurship. Hoboken, NJ: John Wiley & Sons.
    Osterwalder, A., Pigneur, Y & al. (2010). Business Model Generation, John Wiley and Sons.

    Eisenmann, T., Parker G., and Alstyne, M. W. V., (2006). Strategies for Two- Sided Markets. Harvard business review.
    Eisenmann, T. and Hagiu, A. (2008). Staging Two-Sided Platforms. Harvard Business School.
    Ericsson ConsumerLab (2015). 10 Hot Consumer Trends 2015 [pdf], Available Online: http://www.ericsson.com/res/docs/2014/consumerlab/ericsson-consumerlab-10-hot-consumer-trends-2015.pdf [Accessed 30 October 2015]
    Felson M. & Spaeth J. (1978). Community structure and collaborative consumption: A routine activity approach. The American Behavioral Scientist, 21(4), 614–624.
    Greve, A. & Salaff, J. (2003). Social networks and entrepreneurship, Entrepreneurship Theory and Practice, 28(1), 1–22.
    Grönroos, C. (2006). Adopting a service logic for marketing. Marketing Theory, 6(3), 317–333.
    Grönroos, C. (2008). Service logic revisited: who creates value? And who co-creates? European Business Review, 20(4), 298–314.
    Grönroos, C. (2012), “Conceptualizing value co-creation: A journey to the 1970s and back to the future”, in Journal of Marketing Management, Vol. 28, Issue 13/14, 1520-1534.
    Hoang, H., & Antoncic, B. (2003). Network-based research in entrepreneurship: A critical review. Journal of business venturing, 18(2), 165-187.
    Hébert, R. F. & A. N. Link (1989). In Search of the Meaning of Entrepreneurship, Small Business Economics 1, 39–49.
    Hamari, J., Sjöklint, M. & Ukkonen, A. (2015). The Sharing Economy: Why People Participate in Collaborative Consumption. Journal of the Association for Information Science and Technology.
    Hansen, E. L. (1995). Entrepreneurial network and new organization growth, Entrepreneurship: Theory & Practice, 19(4), 7–19.
    Hertler, K. and Tasso, N. (2015). Dare to Share:
    User VALUE CO-CREATION in the Sharing Economy, Lund university economy and management school, Sweden.
    Holbrook, M B. (1999). Consumer value – A framework for analysis and research. Routledge, London, UK.
    Honig, B., Davidsson, P., 2000. The role of social and human capital among nascent entrepreneurs. Paper presented at the annual meeting of the Academy of Management, Toronto, Canada.
    Johnson, P. (1986). New firm: An economy perspective. London: Allen and Unwin.
    Jorgensen, Danny L. (1989). Participant Observation: The Methodology of Participant Observation. Thousand Oaks: SAGE Publications.
    Kahn, R. and Cannell, C. (1957). The Dynamics of Interviewing, New York: John Wiley.
    Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The Challenges and Opportunities of Social Media, Business horizons, 53(1), 59-68.
    Larson, A., Starr, J.A., 1993. A network model of organization formation. Entrepreneurship: Theory and Pract. 17 (2), 5–15.
    Lepak, D., Smith, K. & Taylor, M. (2007). Value Creation and Value Capture: A Multilevel Perspective, The Academy of Management Review, 32(1), pp. 180-194.
    Lechner, U. & Hummel, J. (2014). Business Models and System Architectures of Virtual Communities: From a sociological phenomenon to peer-to-peer architectures, International Journal of Electronic Commerce, vol. 6, no. 3, pp. 41-53
    Marquis, C & Yang, Z (2014). The sharing economy in China: Toward a Unique Local Model, China Policy Review, 9, 109-111.
    Nassif, V. M. J., Ghobril, A. N. and Siqueira da Silva, N. (2010), Understanding the entrepreneurial process: a dynamic approach, Brazilian Administration Review, 7(2), pp. 213-226.
    Nguyen, G. T. (2014). Exploring collaborative consumption business models – Case peer-to-peer digital platforms.
    Osterwalder, A., Pigneur, Y., Smith, A. & al. (2010). Business Model Generation. Wiley published.
    Prahalad, C. K. & Ramaswamy, V. (2004a). Co-creation Experiences: The Next Practice in Value Creation, Journal of Interactive Marketing, vol. 18, no. 3, pp. 5-14
    Ranjan, K. R. & Read, S. (2014). Value co-creation: concept and measurement. Academy of Marketing Science.
    Rifkin, J. (2015). The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism. New York: St. Martin's Griffin.
    Slee, T (2016). What’s Yours is Mine: Against the Sharing economy. New York: OR Books.
    Spradley, JP. (1980). Participant Observation, Holt, Rinehart &Winston, New York.
    Singh, H. R., & Rahman, H. (2013). Traits of Successful Entrepreneurs, International Journal of Scientific Research, 2(11), 292-294.
    Timmons, J. A. (1978). Characteritics and role demands of entrepreneurship, American Journal of Small Business, 3(1), 5-17.
    Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17.
    Vargo, S. L., & Lusch, R. F. (2008). Service-Dominant Logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10.
    Wagner, T., Kuhndt, M., Lagomarsino, J. & Mattar, H. (2015). Listening to Sharing Economy Initiatives.
    Wilken, P.H. (1979). Entrepreneurship: A Comparative and Historical Study. Norwood, NJ: Ablex.
    Yin, R. K. (1994). Case Study Research: Design and Methods. Sage. Thousand Oaks, Califonia.
    Yi-Nung Yang, (1997). Essays on network effects. PhD diss. Utan State University.
    Zervas, G & Byers, J. W. (2015). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. School of Management Boston University. America.

    Baker, D. (2014), The Downside of the Sharing Economy. Retrieved 29 November, 2016. From http://www.counterpunch.org/2014/05/28/the-downside-of-the-sharing-economy/

    Cheng, Y. C. (2016). Who get benefit from "Sharing the economy"? The Disputes Behind the Uber Incident. Retrieved 27 November, 2016. From http://www.twreporter.org/a/opinion-uber-sharing-economy
    36kr (2016), home-cooking policy evolution process, the network car-sharing is legal, but not for catering industry. Retrieved 27 November, 2016. From http://36kr.com/p/5050234.html
    Ministry of Finance of the People’s Republic of China (2016), Guidance on promoting green consumption. Retrieved 27 November, 2016. From http://www.mof.gov.cn/zhengwuxinxi/zhengcefabu/201603/t20160302_1828395.htm
    Pintu Business Review (2015). home-cooking the new filed of sharing economy: walk behind Airbnb or Uber? Retrieved 27 November, 2016. From
    http://www.pintu360.com/article/55b87d73217dcf8a6c7f21c5.html
    Pintu Business Review (2016). Flourishing sharing economy, short rental car, house, knowledge, but also rent clothing? Retrieved 27 November, 2016. From
    http://www.pintu360.com/article/56242.html
    World Economic Forum (2013). Circular Economy Innovation & New Business Models Initiative, Position paper, Young Global Leaders Sharing Economy Working Group [pdf], Available Online: https://thecirculars.org/documents/04 Sharing Economy Paper.pdf [Accessed 24 May 2015]

    下載圖示 校內：立即公開
    校外：立即公開
    QR CODE