食品安全事件層出不窮，食品安全已成為所有工業產品中最受關注的話題。人們在購買食品時需要更多的保護，以增加購買意願。為保障食品安全，政府自2004年起推行台灣農業產銷履歷系統（TAFTS），建立以農產品為基礎的食品追溯系統。本研究基於台灣農業產銷履歷系統的特點及各種理論基礎，希望了解台灣農業產銷履歷系統強調過程透明、可追溯、第三方認證是否能增加消費者對食品安全的信任。並以消費價值理論為基礎，探討了功能價值、社會價值、環境價值對消費者選擇可追溯農產品的影響，並從視角探討了促使消費者購買可追溯農產品的因素。
本研究採用問卷調查法。研究發現，可追溯性、透明度和第三方認證對食品安全信任有積極而顯著的影響；食品安全信任對功能價值、社會價值和環境價值具有正向且顯著的影響。功能價值、社會價值和環境價值對購買意願有顯著的正向影響。最後，根據研究成果，提出政府治理的具體建議，為未來研究提供方向和建議。

Food safety incidents emerge endlessly, and food safety has become the most concerned topic among all industrial products. People need more protection when buying food to increase their willingness to buy. In order to ensure food safety, the government has promoted Taiwan Agricultural and Food Traceability System (TAFTS) since 2004 and established a food traceability system based on agricultural products. Based on the characteristics of the Taiwan agriculture and food traceability system and various theoretical foundations, this research hopes to understand whether the Taiwan agriculture and food traceability system emphasizes process transparency, traceability, and third-party certification can increase consumers’ trust in food safety. And based on the theory of consumption value, it discusses the influence of functional value, social value, and social environmental value on the consumer's choice of traceable agricultural products, and discusses the factors that induce consumers to purchase the traceable agricultural products from the perspective.
This study adopted a questionnaire survey method. The study found that process traceability, transparency and third-party certification have a positive and significant impact on food safety trust; food safety trust has a positive and significant impact on functional value, social value, and social environmental value. Functional value, social value, and environmental value have a positive and significant impact on purchase intention. Finally, based on the research results, it puts forward specific suggestions on government governance, and provides directions and suggestions for future research.

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