在競爭環境下，策略是影響組織成敗的重要因素，而決策的結果是達成目標的關鍵。成長是許多企業的共同目標，但企業會因所擁有的資源和能耐不同而產生不同的結果，因此本研究將透過德爾菲法企業訪談得知組織資源和能耐相對於平衡計分卡及不同成長策略對資源和能耐需求的權重，再利用平衡計分卡衡量企業執行成長策略之財務與非財務構面的效用值，最後使用賽局理論評估企業與競爭對手之相互影響，分別探討當企業著重於財務、顧客、內部流程或學習成長構面之績效，應用賽局理論求出在競爭下之適當策略，並依個案資料分析，以推演出各種情境下之命題。本研究方法適用於非合作賽局，企業在策略規劃期間，透過本研究方法評估、預測採用成長策略之效用值，再針對不足之處進行資源和能耐及策略的修正。依據上述方法，本研究建構成長策略合適性之評估模式，其可依企業擁有之資源和能耐資料分析各種成長策略之相對競爭利益，以提供業者參考。

In the competitive and globalize business environment, company growth is a primary objective of organizations. Strategy would be an important factor affecting the development of companies. Companies could adopt different strategy based on the resources and capabilities they have. Therefore, this study investigate which growth strategy is appropriate for the company under their resources and capabilities. The aim of this study is to construct a performance evaluation model which helps organizations to make best decisions at the time. In order to build a comprehensive and diversity research model, corporates’ capabilities were converted into four indicators of balanced scorecard as strategy’s utility measurements and linking up with strategies through weights. This study adopts game theory approach to analyze the interaction pattern with competitors in the same industry. Furthermore, the case of Company A and Company B was presented as an example.

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