企業為了在激烈的環境中求生存，為了爭取更高的市佔率、更穩固的市場地位，同時面對著產品的淘汰率加快，因此，「新產品」對企業而言，是代表著存亡的關鍵，若企業無法利用新產品來達到創新、符合市場的需求以維持競爭性，將會很快地被市場上其他的競爭者取而代之，最後消失在產品競爭的市場上。本研究之研究目的為探討「新產品開發活動」對「新產品績效」之影響。另外延伸至瞭解「市場知識能力」、「新產品開發活動」對新產品績效的影響。
　　本研究將問卷設計共計題57問項，以Likert七點量表衡量；本研究採隨機抽樣之方式，證期會所公佈之『台灣地區上市、上櫃、興櫃之一般製造業與高科技製造業公司』中隨機抽樣方法隨機抽取，本研究共抽取調查廠商400家，受訪對象設定為企業內部高階經理人，分析工具則採用SPSS分析問卷。
　　本研究結果顯示透過新產品開發活動中的各項活動熟練度的運作，以提高新產品績效的表現；新產品開發活動中，例如：透過量產製造能力，企業可以降低生產成本、增加作業流程效率、提高產品供應能力，進而增加新產品績效；透過技術研發能力的累積，企業能藉由新產品性能、增加產品屬性、研發新產品等方式，滿足日益更新的產品生命週期與市場需求；透過行銷服務能力的熟練度，企業可以整合有形與無形之行銷服務與通路體系，將新產品有效的行銷給目標顧客進而將此表現分別反應在新產品績效。
　　本研究驗證，市場知識能力對公司在新產品開發中的好處是因為它可以讓公司獲知市場特性，以有助於產品的接受度；同時也驗證市場知識能力可以透過技術被整合到新產品設計當中，例如設計出符合需求的產品特性，藉由創造浮現的市場需求與減少對買者不合適產品的風險，而可以讓公司拓展創新的機會。另外，驗證資源基礎理論的推論企業可運用市場知識能力的累積與強化，成為企業本身的核心競爭力，並用運用於新產品開發活動當中，有助於新產品績效的提升。

　　The purpose of the theme discussed about the influence of new product development activities to new product performance and the other purpose discussed the influence of new product development activities and market knowledge competency to new product performance.。
　　The research methodology for the study makes use of questionnaire that is aimed to traditional manufacturing industry and high-tech manufacturing industry. There are 57 measures including in questionnaire to get CEO’s opinions on this issue.
　　Customer knowledge process and competitor knowledge process on data collection and integration is getting more attention to traditional manufacturing industry than high-tech manufacturing industry. Service quality , marketing synergy and technology synergy of new product development activities and customer knowledge process and competitor knowledge process of market knowledge competency are getting more mature not only to long established company than short established company but also to bigger capital company than smaller capital company.
　　The new product development activities can really increase the new product performance through the development activity synergy, marketing synergy, teamwork, technology synergy, product advantage and service quality through data analyzing. The market knowledge competency can really help to reinforce the new product development activity on new product performance through the integrating of customer knowledge process, marketing and R&D interface and competitor knowledge process.

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