興業行為是興業家的意向或構想結合所察覺到的機會要素而產生，是結合各項資源，並掌握機會，創造價值的過程，而興業家所知覺到的環境條件，在決策上將會影響興業意圖，進而驅策興業行為，而導致新進入行為的一連串程序、實務與決策活動。
　　本論文以近幾年興起熱潮的植物新藥生技公司為研究對象，著重在探討領導者的興業態度對新設事業的影響。採用單一個案研究的方式進行，主要透過關鍵決策者的深度訪談來分析高階管理團隊承諾、組織資源及政府政策對興業績效產生的影響。
　　研究結果發現當高階經營團隊的承諾更動時，會導致組織經營績效低落，進一步影響到興業績效；而高階管理團隊承諾變動時也會影響到組織資源的取得與運用，進一步影響到興業績效。研究結果也發現政府政策的方向及執行力會影響到興業家對興業行為的持續與否的判斷，進一步影響到興業績效，其結果可茲新興科技事業廠商借鏡。

　Entrepreneurial behaviors is raised from intentions or conceptions of entrepreneurs with opportunities considered as coming with appropriate essential factors by entrepreneurs, and also it is a process that entrepreneurs combine all resources, grasp a chance and create usefulness. The circumstances conditions recognized by entrepreneurs will have influences on entrepreneurial intentions while making decisions, and drive entrepreneurial behavior into new entries that make serial processes, practices and policy activities.
　This thesis takes oncoming botanical drug bioengineering companies in recent year as a research subject, focusing on the influences of entrepreneurs’ entrepreneurial attitude for greenfield. The research based on single case studies analyses the influences of top management team commitment, organizational resource and policy effect for Entrepreneurial Performance through deep- interview with key decisional roles.
　The study results indicate that when the top management teams change their commitments, the organizations are not able to perform satisfactorily and also the ways of obtaining and making use of resource are affected which will have effects in further on entrepreneurial performances. The study results also indicate policy instructions and implements of government affect decisions entrepreneurs make to move further or stop entrepreneurial behavior, which have effects in further on entrepreneurial performances. Rising technological enterprises can take lessons in the study results.

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