本研究以動態競爭理論，或者更明確地說是以「察覺（Awareness）－動機（Motivation）－能力（Capability）（AMC）」觀點為基礎，探討行動通訊廠商之結盟對象特質對競爭者回應速度的影響。本研究採用結構內容分析法，並透過蒐集自「聯合知識庫」的策略聯盟相關新聞資訊，建立了一個大樣本，藉以檢視各個研究假說。研究結果顯示，結盟對象的規模（size）、攻擊性（aggression）及攻擊能力（capability to attack）與競爭者的回應速度確實具有正向關聯；尤其，結盟對象的攻擊性對競爭者的回應速度有顯著的預測能力。
本研究可能是第一個將動態競爭觀點應用到策略聯盟情境的研究。研究結果提醒企業經理人在進行策略聯盟決策時，必須保持一個「動態」的策略與競爭思維。最後，本研究也提出了研究限制與未來方向，供後續研究者參考運用。

This study addresses the competitive dynamics perspective, and specifically, the Awareness-Motivation-Capability (AMC) perspective, to examine the associations between the characteristics of a firm’s allied targets and its competitors’ responding speed in Taiwan mobile communications industry. By collecting data with a structured content analysis approach, a large sample retrieved from the United Knowledge database (聯合知識庫) was utilized to scrutinize the hypothetical relationships. Statistical results show the relationships between a firm’s allied target’s size, aggression, and capability to attack and its competitors’ responding speed are positively correlated. More importantly, allied target’s aggression indeed has significant implications for a firm’s competitors’ responding speed.
This paper represents a first new step for extending the competitive dynamics perspective to the strategic alliance settings. Research results remind business managers of developing a “dynamic” way of strategic and competitive thinking while making strategic alliances decisions. Limitations and future directions are discussed as well.

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