企業在面對競爭且快速變化的外部環境下，必須因應不同階段的消費者需求持續提出服務創新，並據以調整商業模式，才能維持競爭優勢並永續經營。但過去研究較少探討服務創新如何推動商業模式的軸轉，因此本研究採用質性研究之單一個案研究法，以「商業模式」與「服務創新」為理論基礎，探討「路易莎咖啡」推行服務創新時如何驅動商業模式基於既有資源進行軸轉。
本研究建構了服務創新影響商業模式軸轉路徑，研究結論顯示，不同之服務創新型態將影響商業模式軸轉方式，而在軸轉過程中企業應彈性調整商業模式要素以確保獲取價值能力，並以互惠共榮方式和利害關係人共創價值，有助於克服商業模式軸轉所面臨之挑戰，期能作為其他企業進行服務創新時之參考借鏡。

Facing a competitive and rapidly changing external environment, businesses must continuously propose service innovations to meet varying consumer needs at various stages. It is crucial to adjust their business models accordingly to maintain competitive advantages and ensure sustainable operations. However, little research has explored how service innovation drives business model pivots. Therefore, this research adopted a qualitative case study method with a single-case study and was based on the theoretical frameworks of “business model” and “service innovation.” It aimed to explore how the implementation of service innovation within "Louisa Coffee" drove the pivot of the business model based on existing resources.
The research constructs a pathway of how service innovation influences the pivot of business models, and the findings reveal that different types of service innovations affect the ways business models’ pivot. During the process of business model pivoting, making flexible adjustments to business model elements contributes to ensuring the ability to capture value, while mutually beneficial collaborations with stakeholders help overcome encountered challenges. This research provides a reference for other businesses engaged in service innovation.

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