現在商業環境競爭激烈，通常管理階層須提出差異化的策略，才能保持長期的競爭優勢。首先，本研究欲探討當CEO能力愈好，是否企業採用的策略會愈獨特。以往的研究發現在經濟政策不確定性提高時，企業會採用依群性的保守決策。然而，經濟不確定性雖然為企業帶來風險，亦蘊含了超越競爭對手的機會。有鑑於此，本研究進一步探討，在經濟政策不確定性越高時，能力較佳的CEO是否越能把握機會，提出較為獨特的策略。本研究的樣本包括了2001年至2022年間Execucomp數據庫中的公司。本研究發現管理者能力愈好，愈可以提出較為獨特之策略給予企業執行。然而，經濟不確定性對於管理者能力與策略獨特性之關係無調節效果，管理者仍可提出較具獨特性的策略，俾提升競爭優勢。

In today’s competitive business environment, firms must adopt differentiated strategies to maintain long-term advantages. This study investigates whether CEOs with higher managerial ability are more likely to implement unique strategies. Prior research suggests that firms tend to follow herd-like, conservative decisions during periods of high economic policy uncertainty. However, uncertainty also presents opportunities to outperform competitors. Therefore, this study further examines whether capable CEOs are more likely to propose distinctive strategies under greater economic policy uncertainty. Using a sample of firms from the ExecuComp database between 2001 and 2022, the results show that higher CEO ability is positively associated with strategic uniqueness. However, economic policy uncertainty does not moderate this relationship. Capable CEOs are consistently able to develop unique strategies that may enhance competitive advantage, regardless of the level of uncertainty.

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