本研究旨在探討消費者使用共享經濟平台進行交易的因素，採用過去共享經濟平台相關研究尚未採用過的客戶旅程觀點，作為研究之主要架構，將共享經濟平台交易之過程，分為交易前、中、後三階段，並將過去研究顯示具影響力的因素，以接觸點的方式進行歸類，探討每階段能促使消費者展現對共享經濟平台正向態度或行為的接觸點。
本研究共回收879份有效問卷，根據資料分析結果顯示，在交易前階段，參與共享經濟帶來的樂趣、經濟利益以及永續性，將觸發消費者對共享經濟平台的正面態度，平台的知名度也會引消費者對共享經濟平台的正面態度；在交易中階段，用戶介面質量、產品資訊以及信任感，對消費者完成交易行為具有正向影響；在交易後階段，訊息滿意度以及平台社群性，正向影響消費者對平台產生客戶承諾。

The purpose of this study is to explore the factors that influence customers of using the sharing-economy platform. Our study adopted the Customer Journey Mapping that has not been used in the past research on the sharing-economy platform field. Using Customer Journey Mapping as the framework of this research, we divided the process of using the sharing-economy platform into three stages, before the transaction, during the transaction, and after the transaction. Our study categorized influential factors by means of touch-points and explored which factors enabled customers to demonstrate positive attitudes or behaviors in each stage.
A total of 879 valid questionnaires were collected in this study. According to the data analysis, in the pre-transaction stage, the enjoyment, economy-benefits, and sustainability of participating in the sharing economy will trigger customers' positive attitude towards the sharing-economy platform. The popularity of the platform also causes customers to show the positive attitude towards the sharing-economy platform. In the transaction stage, user interface quality, product information and trust have a positive impact on customers' completion of trading. In the post-transaction stage, platform usage satisfaction and platform Community, positively impacted customers commitment.

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