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研究生: 鄒承逸
Tsou, Cheng-Yi
論文名稱: 建構成長策略分析模式之決策支援系統雛型
Prototype of Decision Support System for Constructing the Growth Strategy Analysis Model
指導教授: 林清河
Lin, Chin-Ho
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理研究所
Institute of Information Management
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 73
中文關鍵詞: 決策支援系統模糊理論契約理論資料包絡分析法賽局評估模式
外文關鍵詞: Decision support system (DSS), fuzzy theory, contract theory, data envelopment analysis (DEA), dynamic game model
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  • 今日資訊科技變化快速,企業所處市場環境劇烈變化。如何有效利用現有的相關資料,以適當的數學計算佐以決策,成為企業組織在資訊科技使用上重要的方法。隨資訊科技的優化進步,決策支援系統已是管理階層用以決策的其中一項重要工具。然而,過去的文獻研究為針對單一情境問題,或量化的解決方式來探討,但企業決策情境多端,企業成長策略有週期性變化,也非所有問題都能以量化處理,有些問題是模糊或質性的。因此,本研究以決策支援系統為主軸,於系統中融合三種成長策略情境,分別針對成長策略合適性評估模式、組織能耐效用評量模式、資源能耐分配策略模式,讓企業當面臨不同時期重點能耐投入、能耐分配策略效率、成長策略重點能耐的不同情境時得以評估。其中使用到模式分別為模糊理論與資料包絡分析法CCR模式,契約理論與資料包絡分析法BCC模式,策略效用矩陣與動態賽局來轉換能耐因子。故本研究欲建構之系統,希望協助管理者未來在應對市場競爭時,可透過適宜的分析,來評估選擇決策方案。

    Nowadays, information technology is rapidly changing, and enterprises in the market environment have changed considerably. Enterprise organizations must effectively use the related data and suitable math models to assist decision-making. With the development of information technology, a decision support system is a crucial tool to help managers in decision-making. Some of the researches have previously focused on a single business situation or quantitative method. However, business decisions are complex, and business growth strategies change periodically. The decision problem could not be resolved through quantification. Some of the problems are fuzzy and qualitative. Therefore, this research is essential for decision support systems and combined three different growth strategies in the system. The research focused on the suitable growth strategy evaluation model, organization ability effectiveness evaluation model, and resource ability allocation evaluation model so that the enterprise can evaluate capability enhance, capability allocated, strategy efficiency, and growth strategy under different situations. The calculation of the organization ability effectiveness evaluation model was performed using the fuzzy theory and a data envelopment analysis-CCR model. The calculation of the resource ability allocation evaluation model was performed using the contract theory and a data envelopment analysis-BCC model. The calculation of the suitable growth strategy evaluation model was performed using a data envelopment analysis-BCC model and dynamic game model. The study constructed a system prototype to assist managers in selecting a suitable analysis model and determined the strategy to sustain in a competitive market.

    摘要ii 誌謝vii 表目錄x 圖目錄xi 第一章、緒論1 1.1 研究背景與動機1 1.2 研究目的3 1.3 研究流程4 第二章、文獻探討6 2.1 計量模式之決策支援系統6 2.1.1 策略規劃之決策支援系統6 2.1.2 決策支援系統架構8 2.1.3 模式管理子系統介紹10 2.1.4 決策支援系統決策制定流程12 2.1.5 決策支援系統與企業資源規劃系統差異14 2.2成長策略合適性評估模式14 2.2.1 成長策略15 2.2.2 賽局評估模式17 2.2.3 成長策略合適性評估模式之架構20 2.3 組織能耐效用評估模式22 2.3.1 組織能耐22 2.3.2 組織能耐效用評估模式之方法23 2.3.3 資料包絡分析法-CCR模式27 2.3.4 組織能耐效用評估模式架構28 2.4 資源能耐分配策略模式29 2.4.1 資源能耐分配策略模式之方法30 2.4.2 資料包絡分析法-BCC模式32 2.4.3 資源能耐分配策略模式架構33 第三章、研究方法35 3.1 研究範圍35 3.2 研究架構37 3.2.1 系統架構37 3.2.2 設計科學法38 3.3 系統雛型設計架構39 3.4 系統語言41 第四章、系統建立43 4.1 系統開發環境43 4.2 使用者介面與操作說明44 第五章、結論與建議66 5.1 結論66 5.2 未來研究方向與建議68 參考文獻 70

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