在網路普及率與科技創新的持續成長下，人們接收資訊的方式以及資訊以何種形式被傳遞與理解，正逐漸被改變以及影響。近年來，由於虛擬實境(virtual reality)技術的成長，數位遊戲產業得以用全新的技術去開發劃時代且創新的遊戲內容，提供給使用者沉浸式遊戲體驗以及互動式遊戲設計。然而，到目前為止，為了讓虛擬實境遊戲使用者能體驗在遊戲世界中，更沉浸式以及身歷其境的感受，產業界仍面臨如何完善地去設計桌上型電腦虛擬實境遊戲之使用者介面(user interface)。

本研究透過與優必達股份有限公司(Ubitus Inc.)合作，解決現今虛擬實境產業面臨到的問題，同時優必達也能受惠於本研究。本研究藉由設計思考方法(design thinking)與情境式設計(scenario-based design)去開發出探索型虛擬實境之情境式使用者介面設計，並以科技接受模式(technology acceptance model)為基礎，進行量化問卷設計、分析，與質化深度訪談，結果發現，本研究之實務型產出著實提高虛擬實境使用者之沉浸式體驗。本研究與6位受試者進行設計思考流程，其中包含3位優必達虛擬實境設計師，以及3位虛擬實境遊戲玩家，在不同的設計思考階段參與研究與資料收集。

從學術理論之觀點而言，本研究之結果發現，透過情境式使用者介面設計(scenario-based user interface design)，有效於提高探索型虛擬實境使用者之整體遊玩體驗與沉浸式感受。從虛擬實境產業之觀點而言，本研究同時貢獻與提供虛擬實境產業綜觀性之如何打造出在3D虛擬世界中，能傳達有效資訊，同時兼具沉浸感之使用者介面。此外，本研究與優必達共同開發出之情境式使用者介面，以利優必達公司在現今之虛擬實境專案，能結合、運用本研究結果，提升其市場媒合之機會。

The proliferation of the Internet and other technological innovations has altered the way that people receive information as well as affected how information is perceived and conveyed. Due to the rise of virtual reality (VR) technology, digital game industry now has a chance to develop novel and innovative game content for their customers by providing immersive game experience and interactive game design. However, as yet, there is little understanding about how to perfectly design user interface (UI) for PC VR games – in order to let VR game players feel as if they were actually in a 3D virtual world.

This study collaborates with Ubitus Inc. to solve industry problems that VR companies are facing on and mutually beneficial to Ubitus Inc. itself. The purpose of this study is to develop new UI design, specifically for exploratory VR, by combining Design Thinking Methodology and Scenario-based Design to enhance VR user’s performance and subsequently evaluating the outcome of this study by Technology Acceptance Model (TAM). Additionally, the quantitative and qualitative data are analyzed by TAM. Six participants, including 3 VR designers of Ubitus Inc. and 3 VR game players, are separately involved in design thinking process based on different situations of each phase of design thinking.

From the perspective of academic, this study contributes and promotes a brand new UI concept, which is named scenario-based user interface (SBUI) by this study. The results show that SBUI can effectively enhance overall performances of VR users. On the other hand, from the perspective of VR industries, this study demonstrates how to build up informative and immersive UIs for exploratory VR. Moreover, this study cooperates with Ubitus Inc. to implement a prototype, called B LAB, and it can be emerged and applied into Ubitus Inc.’s current VR projects. Therefore, Ubitus Inc. can have a better prototype to demonstrate for their clients and rising the cooperation opportunities while seeking for markets.

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