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研究生: 李政儒
Lee, Cheng-Ju
論文名稱: 法律事務所數位轉型之研究
RESEARCH ON THE DIGITAL TRANSFORMATION OF LAW FIRM
指導教授: 楊朝旭
Young, Chaur-Shiuh
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 80
中文關鍵詞: 法律事務所 、數位轉型 、價值創造
外文關鍵詞: Law firm, Digital Transformation, Value Creation
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  • 本研究旨在探討法律事務所如何透過數位轉型來創新商業模式。網路時代來臨,加上全球COVID-19疫情爆發,各行各業都面臨經營方式改變或消費模式的轉變,而近年來國內律師人數暴增,法律事務所經營競爭十分激烈,律師面臨「錢少事多」的挑戰,且非律師進入法律市場,律師服務形態必須改變,否則無法應付市場自由化,再者,法律科技的發展迅速衝擊,都是當前法律事務所需面臨的經營挑戰,由此可知法律事務所不能再拘泥過往商業模式,進行數位轉型發展新商業模式的重要性不言可喻。而回顧過去的文獻,雖有許多研究數位轉型及數位轉型影響之研究,但較少有研究針對法律事務所數位轉型進行探討。本研究之成果應可補充過去研究之不足。 本研究採用質性研究,以D、L、H三間法律事務所為研究個案,藉由深入訪談,並輔以文獻進行分析,探索法律事務所如何規劃數位轉型。
    研究結果顯示,法律事務所進行數位轉型之關鍵如下:
    一、法律事務所結合法律科技(LegalTech),進行數位轉型是可行的商業模式創新方向。 二、數位轉型後,24小時不間斷的即時專業法律諮詢服務可提高客戶的『心佔率』。 三、企業法律顧問訂閱制可建立顧客長期信任感,有助於提升法律服務之收入。
    四、法律事務所進行數位轉型,可為律師節省時間成本、高效率工作,創造更多收益。 五、建立生態系,與其他專業領域人員建立合作,共創價值,可提昇客戶之信賴。

    With the advent of the Internet age and the global COVID-19 pandemic, all industries are facing changes in their business methods and consumption patterns.
    In recent years, the number of domestic lawyers has skyrocketed. The competition in law firm operations is fierce, and lawyers being compensated less. Due to challenges and non-lawyers entering the legal market, lawyer services must be changed; otherwise the legal profession will not be able to cope with market liberalization. In addition, the rapid impact of the development of legal technology is another current business challenge for legal professionals. It can be seen that law firms can no longer stick to the business models of the past, and the importance of digital transformation and development of new business models is self-evident.
    A review of the past literature suggests that although there are many studies on digital transformation and the impact of digital transformation, there are few studies on the digital transformation of law firms. This research was therefore aimed toward exploring how law firms can find new business models through digital transformation to fill in the existing gaps in the literature.
    A qualitative research approach on multiple cases in a single analysis unit was adopted in the present study, where the digital transformation of three law firms (A, B, and C) was taken as the research object. Through in-depth interviews, supplemented by a literature analysis, these law firms were investigated in terms of their plans related to digital transformation.
    The research results showed that the key to digital transformation of law firms is as follows:
    1. In order to innovate the business model of law firms, it is necessary to integrate legal transformation. The target customer group reflect an understanding of customer needs and pain points.
    2. Fast, accurate legal consulting services can increase the "share of mind" of customers.
    3. When a firm combines big data analyses, AI, and project management, this will save working time and provide clients with faster and more accurate legal consulting services.
    4. A subscription system for corporate legal advisors can build a long-term sense of trust among customers and help improve the level of legal services as well as
    income.
    5. Establishing an ecosystem and cooperation with people in other professional fields will lead to creating value together, which can in turn enhance customer trust.

    摘 要 I Abstract II 誌 謝 V 目錄 VI 表 目 錄 VIII 圖 目 錄 IX 第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究流程 3 第貳章 文獻探討 4 第一節 法律事務所及法律科技的相關研究文獻 4 第二節 商業模式的相關研究文獻 14 第三節 數位轉型的相關研究文獻 20 第參章 研究方法 24 第一節 研究方法 24 第二節 研究對象 27 第三節 問題設計與訪談程序 30 第四節 資料分析方法 33 第肆章 訪談資料彙整與分析 35 第一節 法律事務所進行數位轉型需求之分析 35 第二節 數位轉型價值創造之分析 38 第三節 關鍵資源與活動之分析 41 第四節 價值捕獲之分析 44 第五節 生態系之分析 48 第伍章 結論與建議 50 第一節 研究結論 50 第二節 研究建議 52 第三節 研究限制與後續研究建議 53 參考文獻 54 附錄一、訪談大綱 60 附錄二、訪談稿整理 62

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