過去人們依賴電腦，由於科技的進步，現在人們日趨依賴行動裝置，也因為這個原因，新的交易型態開始出現。從過往的電子商務，到現在逐漸新興的行動商務。因此，若要在網路的世界裡經營成功，則必須更了解新的網路交易模式、消費者型態等。
本研究主要針對電子商務及行動商務的領域。根據過去資料顯示，在許多國家，人們常常使用網路購買書籍、服飾等等。此研究將研究領域縮小至網路服飾產業，其原因為，本研究主要探討過去的電子商務經驗的滿意度，是否為影響其未來行動商務的使用意圖，而服飾可以牽涉的面相較多也較個人，因此對於研究滿意度會有較顯著的結果。
為了找出過去的電子商務經驗是否會影響未來使用行動商務的意圖，本研究以網路問卷實驗設計為主，紙本問卷為輔，針對台灣區的網路服飾消費者共419名隨機抽樣做研究調查，本研究結果發現三點行銷人員所必須了解的重要意涵。
第一點，沉迷理論對於電子商務的態度有正向影響的。當消費者使用網路購買服飾時，越專心、獲得越多愉悅感及控制感時，將會對電子商務持有正面的態度。第二點，若消費者對電子商務持有正面的態度，未來越有可能再次行用行動商務，反之亦然。第三點，消費者過去使用網路購買服飾的滿意度，對未來是否會繼續使用行動商務的意圖，並沒有顯著的效果。

People tend to rely on the internet during the past. However, with the advancement of technology, people now rely on mobile device. Due to this reason, new types of commerce occurred, from E-commerce to M-commerce. If managers want to run business successfully in the internet, they have to realize new types of commerce and consumers’ behaviors.
This research aims at E-commerce and M-commerce. According to the past surveys, consumers got used to purchase books or apparel online. This research limits the industry in online apparel. The purpose of this research is to discuss whether past experience of E-commerce affect future usage intention of M-commerce or not. Consequently, focusing on online apparel would have more significant results compared with book industry.
In order to figure out whether past experience on E-commerce would affect future usage intention of M-commerce or not; this research mainly conducts internet-based experimental design and paper-based in Taiwan, and the results show some significant managerial implications.
First, flow theory has positive effect on attitude toward E-commerce. When consumers purchase clothing online, if they concentrate and perceive more enjoyment and control, it is more likely that they have positive attitude toward E-commerce. Secondly, if consumers possess positive attitude toward E-commerce, they would use M-commerce channel in the future. Third, the past experience of E-commerce has no significant effect on the future usage intention of M-commerce.

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