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研究生: 顏仲憶
Yen, Chung-yi
論文名稱: 技術多角化與創新績效、技術折損之關連性研究
Technological Diversity, Innovation Performance and Technology Depreciation
指導教授: 蔡明田
Tsai, Ming-Tien
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 51
中文關鍵詞: 產業競爭強度相對研發強度技術折損創新績效技術多角化
外文關鍵詞: relative R&D intensity, innovation performance, technology depreciation, industrial competition, technological diversity
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  • 許多學者認為,持續地產品創新是幫助公司面對競爭環境的一項重要策略,而產品創新需要與其相關的技術基礎作為後盾,因此企業將其技術基礎多角化將會有較好的創新績效。但是,也有學者認為,技術專業化可因學習效果與核心技術之間的知識移轉而提高規模經濟效果,因此,將技術集中在某些技術範圍的公司可因研發活動專業化而獲利,並且使得公司獲得相對技術優勢。在這個假設之下,技術集中化公司的創新績效會比技術多角化公司來的高。看來學者對於哪一種技術策略會有較好創新績效並沒有一致的看法。
    本研究以138家台灣上市電子工業公司作為研究樣本,並蒐集中華民國專利公報資料庫、台灣經濟新報資料庫以及台灣經濟研究院產經資料庫等次級資料,以可數追蹤資料進行負二項迴歸進行研究。探討技術多角化對創新績效、技術折損的影響,並加入相對研發強度與產業競爭程度兩個調和變數,深入探究此兩個調和變數對技術多角化與創新績效、技術折損之關係的調和作用。
    研究結果顯示,技術多角化對創新績效與技術折損均有正向顯著性的影響。相對研發強度對技術多角化與技術折損之關係具有正向調和作用,而產業研發強度則對技術多角化與創新績效之關係具有負向調和作用。

    The concept of building business portfolios emerged in the late 1950s and evolved through the 1970s to become an established planning tool. Early applications of portfolio management balanced resource allocation between business units. In the 1980s and 1990s, companies extended the use of portfolio management into new product selection and R&D resource allocation.
    Technology-based firms are faced with the never-ending task of creating new source of advantage as their competitive and market environment shifts. Continuous product innovation can provide a key role in strategies of firms competing in these environment, and when firms diversify their technological base are likely to benefit from new technological possibilities. Additionally, the growing competition (especially in highly innovation markets), technological change, and the rate of imitation are source of economic depreciation or obsolescence for the firm’s technology.
    This article examines the effects of technological diversity on innovation performance and technology depreciation. Comprehensive secondary data on 138 Taiwanese firms in IT sector was collected to test the hypotheses and the result shows that both innovation performance and technological depreciation were positively related with technological diversity. Moreover, relative R&D intensity positive moderate the effect of technological diversity on technological depreciation, on the other hand, industry competition negatively moderate the effect of technological diversity on innovation performance.

    目錄 第一章 緒論…………………………………………………1 第一節 研究背景與動機……………………………………1 第二節 研究目的……………………………………………3 第三節 研究流程……………………………………………4 第四節 研究架構……………………………………………5 第二章 文獻探討……………………………………………6 第一節 技術多角化的研究方向……………………………6 一、技術多角化的影響因素……………………………6 二、技術多角化的模式…………………………………7 三、技術多角化的影響…………………………………9 四、技術多角化與創新…………………………………10 五、技術多角化與技術折損……………………………11 第二節 研發投入相關文獻…………………………………12 一、研發的相關研究……………………………………12 二、研發與技術多角化…………………………………13 第三節 產業競爭……………………………………………14 一、產業競爭的相關研究………………………………14 第三章 研究設計與研究方法………………………………20 第一節 研究架構……………………………………………20 第二節 研究假設……………………………………………22 第三節 變數的衡量與操作性定義…………………………23 第四節 資料收集……………………………………………28 第五節 樣本結構……………………………………………29 第六節 資料分析方法………………………………………30 第四章 研究結果……………………………………………34 第一節 變數相關係數表……………………………………34 第二節 可數追蹤資料模型之檢定…………………………36 第五章 結論與建議…………………………………………42 第一節 研究結論……………………………………………42 第二節 研究貢獻……………………………………………46 第三節 研究建議……………………………………………47 參考文獻………………………………………………………48 表目錄 表2-1 多角化分類表………………………………………9 表2-2 產業結構特性表……………………………………15 表3-1 各變數之單位及操作性定義………………………26 表3-2 各個研究變數之資料期間、筆數及資料來源……27 表3-3 樣本產業分布狀況表………………………………29 表4-1 單一變數相關係數表………………………………35 表4-2 模型檢定結果表……………………………………36 表4-3 負二項迴歸結果(I)…………………………… 39 表4-4 負二項迴歸結果(II)……………………………40 表5-1 研究假設與實證結果對照表………………………42 圖目錄 圖1-1 研究流程圖…………………………………………4 圖2-1 多角化分類圖………………………………………8 圖2-2 技術體制、技術典範與產品生命週期……………18 圖3-1 研究架構……………………………………………21 圖4-1 產業競爭程度調和作用圖…………………………41 圖4-2 相對研發強度調和作用圖…………………………41

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