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研究生: 陳奕戎
CHEN, YI-JUNG
論文名稱: 探討核心資源及客戶關係管理透過協同設計對組織績效之影響 –以國內電子系統廠商為例
A Study of Core Resources and Custom03er Relationship Management Impact the Organzational Performance of Taiwan System-Provider Company - The Mediating Effect of Collarborative Design
指導教授: 蔡明田
Tsai, Ming-Tien
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系碩士在職專班
Department of Business Administration (on the job class)
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 108
中文關鍵詞: 組織績效協同設計核心資源客戶關係管理
外文關鍵詞: Core Resources, Orgnaiztionl performance, Collaborative design, Customer Relationship Management
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  • 面對彼岸的崛起並可提供廉價的製造成本,台灣國內之電子系統廠面臨強烈轉型的壓力,紛紛由單純的為客戶代工生產提升到設計代工,並致力為客戶提供Total solution,尋找除了在微薄的製造生產收益之外的附加價值,以便鞏固其既有之客戶基礎並尋找新的商機,而透過與客戶共同開發新產品之協同設計及是廠商的轉機,利用在協同設計時擷取到的客戶資料或知識,變成協同設計時的參考依據,而系統廠商本身表現出來的競爭力是客戶選擇供應商的重要因素,此為筆者在電子系統產業中觀察之實際狀況,並認為協同設計或協同商務對台廠面對陸廠搶單時可提供進一步的保障,也就是加深客戶對自身的依賴程度。
    因此本研究範圍涵蓋客戶關係管理能力、核心資源、協同設計方式與組織績效,客戶關係管理能力係指,透過與客戶間互動並描繪出客戶需求,可知道客戶對組織提供之產品及服務之期待,再輔以組織本身之核心資源,如創業團體/創業精神和研究發展/技術能力,提供價值最大化的產品或服務與客戶,必能創造最大組織經營績效。
    本研究經由文獻探討萃取出相關因素,經問題解析設計、問卷調查,再進行統計分析,以實證客戶關係管理、核心資源與協同設計方式對組織績效之影響,而四大構面經相關分析,所有題項均呈顯著差異,即均能鑑別出不同受測者的反應程度。本研究採用事先假設的理論架構,資料透過相關分析、多元迴歸分析與結構模式分析,最後提出研究發現,客戶關係管理可以透過協同設計方式增強組織績效,核心資源也可透過協同設計方式提昇組織績效,希望以此結果能夠做為政府制定相關政策參考、企業開發新產品或服務時的參考依據,以提昇整體國家之競爭力。

    Facing the furious competitions from the cross strait, the system-provider companies in Taiwan are eager to change the business model. Changing from the pure manufacturing model to design- manufacturing model or even to provide the total-solution, the main purpose is to exploit new business opportunities and potentials which are more profitable than the pure- manufacturing. One of the important changes is to look for collaborative design with the customer. Within the collaborative design phase, the capability or competitiveness of the company can further strengthen its position as the sole supplier to this customer. Also, the knowledge and learned-experience from the customer side will be an important input which benefits the output of the collaborative design. Based on the long-time observation on this area, we suggested that the Taiwanese companies should utilize the collaborative model to gain better competitive edges to again the emerging of the China-based companies.
    This research covers four scopes which include the customer relationship management (CRM), core resources, collaborative design and organizational performance evaluation. Customer relationship management is to precisely position the expectations of customers through the interaction with them. In addition, the team with entrepreneur spirit and the developing and Technical skill are also two important factors to complete the collaborative projects. By putting the CRM skills and the core resource together as the fuel to the collaborative design projects, the company is able to maximize the product value and receiving better performance.
    The study abstracts correlative factors from academic papers. After deeply examining the problems, the questionnaire was developed. By using statistics analysis, such as correlation analysis, multi-regression analysis and Structural Equation Models analysis, all the questions are significant. This study empirically proves the organizational performance effected by knowledge processing, customer relationship management and core resources. Hopefully, it will help as references for government in setting related policies, industries in developing product and service, and scholars in studying related fields.

    第一章 緒論 - 1 - 第一節 研究背景和動機 - 2 - 第二節 研究目的和問題 - 3 - 第三節 研究對象 - 4 - 第四節 研究流程 - 5 - 第二章 文獻探討 - 7 - 第一節 資源基礎理論 - 7 - 第二節 客戶關係管理 - 18 - 第三節 協同商務 - 28 - 第四節 組織績效 - 38 - 第五節 各構面間之相關性 - 40 - 第三章 研究架構與研究方法 - 46 - 第一節 研究架構之建立 - 46 - 第二節 研究假說的建立 - 48 - 第三節 研究變數之操作性定義及衡量 - 50 - 第四節 研究問卷設計流程 - 57 - 第五節 抽樣設計 - 58 - 第六節 資料分析方法 - 58 - 第四章 實證分析 - 61 - 第一節 敘述性統計 - 61 - 第二節 變異數分析 - 63 - 第三節 各構面之因素分析與信度檢定 - 64 - 第四節 PEARSON相關分析 - 72 - 第五節 迴歸分析 - 74 - 第六節 線性結構關係模式分析 - 84 - 第五章 結論與建議 - 91 - 第一節 構面因素相關分析總結 - 91 - 第二節 研究貢獻 - 93 - 第三節 研究限制及建議 - 95 - 參考文獻 - 96 - 附錄

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