因應時代及環境的變遷，現在人們的消費模式，已經從過去單純地只注重產品具有的基本功能，慢慢地轉變為開始注重顧客在整體消費過程中的所獲得的體驗經驗。自從政府於2001年開始全面實施周休二日政策，這樣法令的改變，也促使人們的休閒時間的增加，並增加了消費者對於休閒服務的需求，更進一步的造成國內各式各樣的休閒產業開始盛行。而黑膠唱片的復興也因此盛行，另外，播放設備製造的參與以及體驗環境的影響，也因此產生對於黑膠唱片的銷售研究，本研究主要探討消費者行為、消費者模式、購買需求與體驗行銷之間的關係，並以黑膠唱片之消費者為研究對象，採特定對象及一般網路消費者等二種方式發放問卷。

本研究收集了2021年6~8月紙本與網路問卷調查，比例約為1：7，共計發出195份問卷，回收195份問卷，將未確實填寫的無效問卷剔除後，有效問卷數為157份，有效率約為80.5%，紙本方面是由社團法人音響協會的成員，包括、銷售人員、維修者或代理商等等，但未指定特定人員填寫，另外，並加上隨機取樣的網路電子問卷調查協助填寫，並針對問卷調查的問題進行相關資料分析。研究結果顯示：一、店家的體驗行銷策略對於體驗感受及購買意願具有正面的影響；二、體驗感受對於購買意願具有正面的影響；三、購買意願對於購買通路具有正面的影響；四、購買通路對於購買行為具有正面的影響；五、產品行銷策略對於購買意願及購買通路具有正面的干擾效果。

For the times and environment is changed, people’s consumption model have change from focusing on the basic functions of products to focuse on the experience in the overall consumption process. Since the government implemented a two days off every other weekend in 1998, and even implemented a two days off a week in 2001, for the laws have change make people’s leisure time and consumer demand for leisure services increased. Furthermore, various domestic leisure industries began to flourish. The vinyl records is revival and popular. In addition, join the device of player for manufacturing and experience of the environment to interested in sales of vinyl records. Therefore, this study the relationship between consumer behavior, consumer patterns, purchasing needs and experience marketing. It uses vinyl record consumers as the research object, and there are two methods of questionnaires : specific objects and consumers online.

June to August, 2021. In this study, the paper and online questionnaires was 1:7. There are 195 questionnaires without invalid questionnaires. There are 157 valid questionnaires, including paper and online and conducted relevant data analysis from questions by questionnaire. The questionnaire is filled out by members, sales, repairers of the Taiwan Audio Association. In addition, a randomly sampled to fill out online. The research results show that:
1. The strategy of marketing for experience has a positive influence on the feeling and
purchase intention;
2. The experience has a positive influence on the purchase intention;
3. The purchase intention has a positive influence on the purchase channel;
4. The purchase channel has a positive influence on buying behavior;
5. The marketing strategies have a positive interference effect on buying intentions and buying channels.

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立臺北藝術大學藝術行政與管理研究所，碩士論文。
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參考網站：
1.https://www.riaa.com/reports/