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研究生: 林聖堯
LIN, SHENG-YAO
論文名稱: 行動支付使用意圖之形成機制:便利性對價值感知的影響與聲望價值的調節角色
Understanding the Formation of Mobile Payment Adoption Intention: The Impact of Convenience on Perceived Value and the Moderating Role of Prestige Value.
指導教授: 葉時碩
Yeh, Shih-Shuo
林佑鴻
Lin, You-Hung
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2025
畢業學年度: 113
語文別: 中文
論文頁數: 68
中文關鍵詞: 行動支付便利性功利價值科技時尚感聲望價值使用意圖S-O-R模型
外文關鍵詞: Mobile Payment, Convenience, Tech-Fashionability, Utilitarian Value, Prestige Value, Behavioral Intention, S–O–R Model
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  • 中文摘要I AbstractII 誌謝VI 目錄VII 表目錄IX 圖目錄X 第一章緒論1 第一節研究背景1 第二節研究問題與目的2 第三節研究流程3 第二章文獻探討5 第一節便利性5 第二節科技時尚感7 第三節功利價值7 第四節聲望價值8 第五節使用意圖8 第三章研究方法9 第一節研究模型9 第二節操作性定義12 第三節問卷設計24 第四節抽樣方法25 第五節資料分析方法26 第四章數據分析28 第一節樣本基本資料分析28 第二節測量模型分析31 第三節結構模型分析39 第五章結論與建議44 第一節結論44 第二節學術貢獻46 第三節實務應用47 第四節研究限制與未來研究建議47 文獻48 附錄52

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