| 研究生: |
林聖堯 LIN, SHENG-YAO |
|---|---|
| 論文名稱: |
行動支付使用意圖之形成機制:便利性對價值感知的影響與聲望價值的調節角色 Understanding the Formation of Mobile Payment Adoption Intention: The Impact of Convenience on Perceived Value and the Moderating Role of Prestige Value. |
| 指導教授: |
葉時碩
Yeh, Shih-Shuo 林佑鴻 Lin, You-Hung |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2025 |
| 畢業學年度: | 113 |
| 語文別: | 中文 |
| 論文頁數: | 68 |
| 中文關鍵詞: | 行動支付 、便利性 、功利價值 、科技時尚感 、聲望價值 、使用意圖 、S-O-R模型 |
| 外文關鍵詞: | Mobile Payment, Convenience, Tech-Fashionability, Utilitarian Value, Prestige Value, Behavioral Intention, S–O–R Model |
| 相關次數: | 點閱:5 下載:0 |
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校內:2030-08-13公開