現今同產業下企業競爭愈趨激烈，策略為影響企業經營成敗之關鍵。就企業而言，企業經營績效會受到企業營運的效率及受外部競爭者影響的策略應用影響，因此本研究利用網路資料包絡分析法與交叉效率，將企業經營成效之評估拆解為兩階段進行分析，第一階段為企業內部分析，針對企業經營效率評估、功能能耐評估與策略分群，藉此可同時評估整體經營效率與內部生產、行銷與研發能耐之效率值，令管理者在決策過程中能更加準確的分析組織內部環境。第二階段為企業外部分析，為考量外部競爭者對企業經營成效之影響，使用交叉效率將競爭者影響納入計算考量，以求得企業在競爭環境下之策略應用效率。本研究欲建構一策略評估方法，針對實際企業財務資料進行數據的計算與分析，由分析結果提出命題，提供管理者了解其在競爭下是否具有優勢，以做未來的策略修正以及資源分配的修正。

To catch up with changes in the market environment, companies must modify both their strategies and resource allocations (Hax and Majluf, 1996; Slater et al., 2006). The aim of this article is to construct a performance evaluation framework to help top management make decisions more objectively. Thus, this article focuses on one important part of the strategy planning process: internal analysis and external analysis. Based on internal and external analysis, company performance evaluation was divided into two stages by using network DEA and the cross efficiency approach. In addition, this article employs Miles and Snow (1978) typology for the company strategy classification. In this case, we analyze the financial data of 30 semiconductor companies from 2010 to 2014.

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