| 研究生: |
張宇承 Chang, Yu-Cheng |
|---|---|
| 論文名稱: |
民眾對智慧城市服務之偏好及接受度探討 An Exploration of Public Preferences and Acceptance of Smart City Services |
| 指導教授: |
蔡欣怡
Tsai, Hsin-Yi |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 電信管理研究所 Institute of Telecommunications Management |
| 論文出版年: | 2025 |
| 畢業學年度: | 113 |
| 語文別: | 中文 |
| 論文頁數: | 128 |
| 中文關鍵詞: | 智慧城市 、智慧醫療 、智慧家庭 、擴展UTAUT模型 、信任 、自我效能 |
| 外文關鍵詞: | Smart City, Smart Healthcare, Smart Home, Extended UTAUT Model, Trust, Self-Efficacy |
| 相關次數: | 點閱:6 下載:0 |
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隨著都市化所帶來的各項挑戰日益嚴峻,智慧城市已成為許多國家積極發展的解決方案,台灣亦在發展智慧城市的行列之中。本研究旨在探討影響民眾對智慧城市服務使用意圖的因素,並將智慧城市定義為一個以「資訊與通訊技術基礎設施」作為發展的基礎,創造一個「獨特的協作生態系統」,以提升民眾的「生活品質」的城市。本研究從台灣電信業者提供的智慧城市服務中,篩選出智慧醫療及智慧家庭兩項智慧城市服務作為研究主體,並在整合科技接受模型(Unified Theory of Acceptance and Use of Technology, UTAUT)的基礎上進行模型的擴展,加入了對企業的信任、對科技的信任以及自我效能三個變項,構成整體研究架構。
本研究採用問卷調查法,透過社群媒體發放問卷以收集民眾對智慧城市服務的看法。最終獲得284份有效問卷,而結構方程模型分析的結果顯示,績效預期和社群影響是影響民眾使用智慧城市服務意圖最為關鍵的變項,結果亦顯示,不同的服務會使結果具有差異:對企業的信任在智慧醫療中無顯著影響,而在智慧家庭時則具顯著影響。最後,本研究針對研究結果進行討論,闡述本研究之理論和實務意涵,並提出未來研究建議。
With the growing challenges brought by urbanization, smart cities have become a key solution actively promoted by many countries, including Taiwan. This study aims to examine the factors influencing citizens’ intention to use smart city services. In this research, a smart city is defined as one that is built upon information and communication technology infrastructure to create a unique collaborative ecosystem aimed at enhancing the quality of life for its citizens. This research focuses on two services provided by Taiwanese telecom operators—smart healthcare and smart home. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the research model was extended by incorporating trust in businesses, trust in technology, and self-efficacy.
Data were collected through a survey distributed via social media, yielding 284 valid responses. Structural equation modeling results indicate that performance expectancy and social influence are the most significant determinants of citizens’ usage intention. Moreover, service type differences were observed: trust in businesses shows no significant effect in smart healthcare but has a significant effect in smart home. This study discusses both theoretical and practical implications of the findings and provides suggestions for future research.
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