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研究生: 張宇承
Chang, Yu-Cheng
論文名稱: 民眾對智慧城市服務之偏好及接受度探討
An Exploration of Public Preferences and Acceptance of Smart City Services
指導教授: 蔡欣怡
Tsai, Hsin-Yi
學位類別: 碩士
Master
系所名稱: 管理學院 - 電信管理研究所
Institute of Telecommunications Management
論文出版年: 2025
畢業學年度: 113
語文別: 中文
論文頁數: 128
中文關鍵詞: 智慧城市智慧醫療智慧家庭擴展UTAUT模型信任自我效能
外文關鍵詞: Smart City, Smart Healthcare, Smart Home, Extended UTAUT Model, Trust, Self-Efficacy
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  • 隨著都市化所帶來的各項挑戰日益嚴峻,智慧城市已成為許多國家積極發展的解決方案,台灣亦在發展智慧城市的行列之中。本研究旨在探討影響民眾對智慧城市服務使用意圖的因素,並將智慧城市定義為一個以「資訊與通訊技術基礎設施」作為發展的基礎,創造一個「獨特的協作生態系統」,以提升民眾的「生活品質」的城市。本研究從台灣電信業者提供的智慧城市服務中,篩選出智慧醫療及智慧家庭兩項智慧城市服務作為研究主體,並在整合科技接受模型(Unified Theory of Acceptance and Use of Technology, UTAUT)的基礎上進行模型的擴展,加入了對企業的信任、對科技的信任以及自我效能三個變項,構成整體研究架構。
    本研究採用問卷調查法,透過社群媒體發放問卷以收集民眾對智慧城市服務的看法。最終獲得284份有效問卷,而結構方程模型分析的結果顯示,績效預期和社群影響是影響民眾使用智慧城市服務意圖最為關鍵的變項,結果亦顯示,不同的服務會使結果具有差異:對企業的信任在智慧醫療中無顯著影響,而在智慧家庭時則具顯著影響。最後,本研究針對研究結果進行討論,闡述本研究之理論和實務意涵,並提出未來研究建議。

    With the growing challenges brought by urbanization, smart cities have become a key solution actively promoted by many countries, including Taiwan. This study aims to examine the factors influencing citizens’ intention to use smart city services. In this research, a smart city is defined as one that is built upon information and communication technology infrastructure to create a unique collaborative ecosystem aimed at enhancing the quality of life for its citizens. This research focuses on two services provided by Taiwanese telecom operators—smart healthcare and smart home. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the research model was extended by incorporating trust in businesses, trust in technology, and self-efficacy.
    Data were collected through a survey distributed via social media, yielding 284 valid responses. Structural equation modeling results indicate that performance expectancy and social influence are the most significant determinants of citizens’ usage intention. Moreover, service type differences were observed: trust in businesses shows no significant effect in smart healthcare but has a significant effect in smart home. This study discusses both theoretical and practical implications of the findings and provides suggestions for future research.

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 3 第二章 文獻回顧 5 第一節 智慧城市與智慧城市服務 5 一、智慧城市定義 5 二、智慧城市分類 9 三、智慧城市服務研究 12 四、台灣電信業者提供之智慧城市服務 15 五、篩選之智慧城市服務 17 第二節 研究架構發展 20 一、模型擴充 20 二、UTAUT模型 23 三、其他假設 25 第三章 研究方法 27 第一節 假設總覽與研究架構圖 27 一、假設總覽 27 二、研究架構圖 28 第二節 研究方法:問卷調查法 29 一、研究方法 29 二、問卷設計 29 三、資料分析方法 33 第三節 問卷前測 36 第四章 研究結果 38 第一節 問卷回收與資料處理 38 第二節 受測者基本資料 39 第三節 對企業的信任 42 一、研究變項之敘述性統計分析 42 二、信度分析 43 第四節 智慧城市服務一:智慧醫療 44 一、研究變項之敘述性統計分析 44 二、信度分析 48 三、效度分析 52 四、結構方程模型分析 57 第五節 智慧城市服務二:智慧家庭 64 一、研究變項之敘述性統計分析 64 二、信度分析 68 三、效度分析 72 四、結構方程模型分析 77 第六節 ANOVA變異數分析 84 第五章 結論與討論 86 第一節 研究結論 86 一、影響民眾使用智慧城市服務意圖的因素 88 二、智慧醫療與智慧家庭之比較 92 三、擴展UTAUT模型解釋力 93 第二節 研究意涵 94 一、理論意涵 94 二、實務意涵 95 第三節 研究限制與未來研究方向 97 一、研究限制 97 二、未來研究方向 98 參考文獻 99 附錄:正式問卷 108

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