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    1

    The satisfaction and continuance intention of subscribing OTT video streaming platforms–An example of Netflix

    2

    An Empirical Study of Technology Acceptance Utilizing Generative Artificial Intelligence Tools

    3

    The Impact of Perceived Traits of Voice Assistants on Users’ Trust and Usage Behavior

    4

    The Impact of Environmental, Social, and Governance (ESG) Performance on the Financial Performance of Taiwan's Petrochemical Industry

    5

    Factors affecting the Acceptance of Autonomous Shuttle Buses on Campus

    6

    A Study on the Impact of the Seventh Wave of Selective Credit Control on Real Estate Brokerage Firms and Their Response Strategies

    7

    An Assessment of the Impact of the Asia Asset Management Center on Banking Performance: A Case Study of Bank of Kaohsiung

    8

    The impact of service quality on the technology acceptance and use of voice assistant

    9

    Using the Importance-Performance Analysis (IPA) Method to Explore the Impact of Tourist Experience on Revisit Intention—Taking Tainan Guohua Street Shopping District as an Example

    10

    Exploring Competitive Advantage in the Global Cosmetics Manufacturing Industry through Customer Service Orientation: A Case Study of Tonnie Cosmetics