近年來，在Podcast的發展下，愈來愈多的節目製作和閱聽者加入Podcast平台，致使聽經濟的形成。然而，過往文獻著眼於閱聽者的收聽動機，並多以平閱聽者角度進行研究，卻較少從製作端身為參與者的角色深入探討聲音特徵如何在Podcast影響閱聽者。因此，本研究旨在探討製作端如何以聲音特徵強化閱聽者心理需求，在Podcast中引發收聽意圖。本研製作端聲音特徵觀點，即語音速度、語音音調、語音性別，探討在Podcast平台製作端的聲音特徵是否會影響閱聽端的心理需求，即認知好奇心和歸屬需要，並探討親近感作為製作端與閱聽端間的橋梁對於收聽意圖之影響，以及認知好奇心和歸屬需要在其中的中介效果。
本研究以大學生與碩士生作為實驗對象，並藉由書籍介紹錄製音檔，進行三個實驗。實驗一透過操弄音檔語音速度（快v.s.慢）和語音音調(高 v.s.低)，來確保音檔達到可以閱聽的自然程度。實驗二透過語音速度（快v.s.慢）與語音音調(高 v.s.低)雙因子混和設計，來觀察對閱聽者親近感的影響與檢測題目的穩定度。實驗三加入語音性別探討2x2x2 的三因子混合設計，以紙本問卷方式進行調查，共計發出274份問卷，回收219份有效問卷，有效問卷回收率為79.93%。
研究結果顯示，首先，聲音特徵對閱聽者親近感具有顯著影響，男聲之速度快慢和音調高低存在交互效果，快速的低音最具有親近感；女聲之速度和快慢不存在交互效果，不論速度快或慢，高音均比低音更具有親近感。其次，親近感對於閱聽者認知好奇心和歸屬需要具有顯著影響，且歸屬需要和認知好奇心對於收聽意圖具有顯著影響。最後，在中介效果部分，歸屬需要和認知好奇心皆具有部分中介效果。

With the rapid growth of Podcast listening volume in the past two years (SoundOn, 2021), more and more research is also devoted to podcasts. Previous literature investigating podcasts mainly focused on the motivation of podcast listeners. This study aims to find out the voice characteristics of the producer and the psychological needs of the listener that affect listening intention, including speech rate, voice pitch, voice gender, and especially the mediating effect of affiliation needs and epistemic curiosity between proximity and listening intention.
This study collects data from 3 experiments. We construct our stimuli from a script for a book introduction. Experiment 1 modifies the voice pitch (high/low) and speech rate (fast/slow) to ensure that the stimuli sound natural. In Experiment 2, We use a two-factor mixed design of speech rate (fast/slow) and voice pitch (high/low) to make sure that the content of the questionnaire items is stable and that there are significant differences in the manipulation of variables such as speed and pitch of proximity. In Experiment 3, we used a 2 x 2 x 2 between-subject factorial design to prove that the effect of the speech rate(fast/slow), voice gender (male/female), and voice pitch (high/low) could affect the proximity. In addition, experiment 3 also proves the relationship between proximity, affiliation needs, epistemic curiosity, and listening intention.
The results of the study show: (1) The proximate sense of the listener is significantly influenced by voice characteristics. (2) The proximity significantly affects listeners' epistemic curiosity and affiliation needs. Moreover, both of the two affect listening intention. (3) In the section on mediating effects, affiliation needs somewhat mediate proximity and listening intention, whereas epistemic curiosity has no mediating impact.

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