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研究生: 江銘章
Chiang, Ming-Chang
論文名稱: 策略性採購、製造彈性能力、分工競合、競爭優勢與組織績效之關係研究-以台灣汽車零件製造業為例
The Relationship among Strategic Sourcing, Flexible Manufacturing Capability, Cooperation and Co-opetition, Competitive Advantages and Organizational Performance - A Study of Motor Vehicle Parts Manufacturing Industry in Taiwan
指導教授: 林清河
Lin, Chin-Ho
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2004
畢業學年度: 92
語文別: 中文
論文頁數: 134
中文關鍵詞: 組織績效競爭優勢分工競合策略性採購製造彈性能力
外文關鍵詞: Organizational Performance, Competitive Advantages, Strategic Sourcing, Cooperation and Co-opetition, Flexible Manufacturing Capability
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  • 摘 要
    自台灣加入WTO後汽車零件製造業版圖實際上日趨狹小,成本不斷地上升,整個產業已面臨了生存的困境。為因應此激烈的衝擊與挑戰,企業必須策略性有效地取得並整合運用各方資源而建構新的核心競爭力,才能確保競爭優勢延續企業生命。
    本研究係探討台灣汽車零件製造業策略性採購、製造彈性能力、分工競合與競爭優勢與組織績效之關係。以競爭優勢的建構為研究主軸,透過競爭優勢的確立,創造組織績效。建立相關之假設,設立實證之研究方法。
    本研究以台灣汽車零件製造業為研究對象,共寄發500份問卷。在研究方法上,經由因素分析萃取各構面之主要因素,並檢驗各構面之信度與效度。而整體模式架構,則以 LISREL模式進行檢定其適合度如何。並以其他統計分析工具進行各構面因素之差異性檢定、及各構面因素間互動性之檢定。
    研究結果發現:策略性採購對其他構面有正向的影響;製造彈性能力對其他構面有正向的影響;競爭優勢對組織績效也有正向的影響;但分工競合對其他構面只有部分正向的影響,其中構面因素「供應鏈的整合能力」對「競爭優勢的維持」及「財務績效」卻呈負向的影響。另外,策略性採購與競爭優勢、製造彈性能力與分工競合、製造彈性能力與競爭優勢等兩兩間有顯著的互動關係;但分工競合與競爭優勢間卻不很顯著,資源與技術的分享可能失去競爭優勢的芥蒂,在企業間似乎仍普遍存在。
    其他經實證發現:員工人數在 500人以下之企業,在分工競合方面最需要有良好的「供應鏈的整合能力」與「擁有核心競爭力」配合;而員工人數在 100人以上之企業,在組織績效方面最需要良好「財務績效」的支持。年度營業額在 10億元以下之企業,在策略性採購方面最需要有良好的「供應商的回應能力」之配合;1億元以上之企業在「供應商的選擇」之主動性較高;5~10億元之企業,在分工競合方面最需要有良好的「供應鏈的整合能力」之搭配。主要產品銷售對象以「純粹國外市場」與「包括國內外市場」之企業,在組織績效方面可以發揮較好的「財務績效」。

    Abstract
    After entering WTO, the Taiwan’s auto-parts manufacturing companies’ market has shrunk, causing cost to rise; the whole industry is facing a survival dilemma. To endure such a harsh impact and challenge, industries must use strategically effective ways to acquire, conform resources and create a new core competitive product: the solution to assuring competitive advantage, therefore insuring company survival.
    This research is on the relationship between the factors; Strategic procuring, flexible manufacturing capability, cooperation and co-opetition, competitive advantages and organizational performance. Constructing a companies’ competitive advantage is the major outline of this research. By confirming ones competitive advantage, organizational performance can be ensured. Through a relationship hypothesis, we can confirm our research methods.
    A total of 500 questionnaires were sent for this research. My research method; use factor analysis to find the key factors for each category and test their creditability and effectiveness. As for a structural model, I’ve used LISREL to test its compatibility. Other statistic analysis tools were used to test different domain’ factor differences and interaction.
    The result of my research: strategic procuring and flexible manufacturing capability positively affects everyone else; competitive advantage positively affects organizational performance. Cooperation and co-opetition positively affects only some domains. Suppliers’ conforming ability negatively affects competitive advantage and financial performance; a result of this industry’s conservative attitude. Besides this, strategic procuring and competitive advantage, flexible manufacturing capability and co-opetition, interact clearly; while interactions of cooperation and co-opetition and competitive advantage are relatively sketchy. A common anxiety towards resource and technique sharing can handicap competitive advantage.
    Other results show: companies with 500 employees and under require “supply chain integration ability” and “core competitive power” most; enterprises with employees over 100 require “financial performance” to support their organizational performance factor. Enterprises with an annual revenue under 1 billion dollars require “suppliers’ response ability” to work with their strategic procuring while revenue above 1000 million dollars has more initiative on “suppliers’ choice”. For the enterprises’ with revenues between 500 million and 1 billion, they require “suppliers’ conformity ability” to collocate with their cooperation and Co-opetition and good financial performance growth. A healthy “financial performance” is required for enterprises that sell their products to markets both foreign and domestic.

    目 錄 摘要 --------------------------------------------------------------------------Ⅰ Abstract ----------------------------------------------------------------------Ⅱ 致謝 ------------------------------------------------------------------------- Ⅲ 目錄 ------------------------------------------------------------------------- Ⅳ 表目錄 ----------------------------------------------------------------------- Ⅵ 圖目錄 ----------------------------------------------------------------------- Ⅷ 第一章 緒論 ------------------------------------------------------------------- 1 第一節、研究背景與動機 ------------------------------------------------------ 1 第二節、研究目的 ------------------------------------------------------------ 2 第三節、研究範圍與研究架構 -------------------------------------------------- 4 第四節、研究流程 ------------------------------------------------------------ 5 第五節、論文架構 ------------------------------------------------------------ 7 第二章 文獻探討 --------------------------------------------------------------- 8 第一節、台灣汽車零件製造業結構分析 ------------------------------------------ 8 第二節、策略性採購 --------------------------------------------------------- 14 第三節、製造彈性能力 ------------------------------------------------------- 21 第四節、分工競合 ----------------------------------------------------------- 29 第五節、競爭優勢 ----------------------------------------------------------- 38 第六節、組織績效 ----------------------------------------------------------- 44 第三章 研究設計與研究方法 ---------------------------------------------------- 49 第一節、研究假設 ----------------------------------------------------------- 49 第二節、研究架構 ----------------------------------------------------------- 60 第三節、研究變項的操作性定義與衡量 ----------------------------------------- 61 第四節、問卷設計 ----------------------------------------------------------- 68 第五節、研究範圍與抽樣設計 ------------------------------------------------- 69 第六節、資料分析方法 ------------------------------------------------------- 70 第七節、研究程序 ----------------------------------------------------------- 73 第四章 資料分析 -------------------------------------------------------------- 75 第一節、樣本結構分析 --------------------------------------------------------- 75 第二節、因素分析與信度檢定 --------------------------------------------------- 77 第三節、各構面因素之差異性檢定 ----------------------------------------------- 84 第四節、各構面互動性之檢定 --------------------------------------------------- 95 第五節、各基礎構面之線性結構關係適合度分析 ---------------------------------- 106 第五章 結論與建議 ----------------------------------------------------------- 110 第一節、研究結論 ------------------------------------------------------------ 110 第二節、研究建議 ------------------------------------------------------------ 116 第三節、研究限制及未來研究方向 ---------------------------------------------- 119 參考文獻 -------------------------------------------------------------------- 121 中文文獻 ------------------------------------------------------------------ 121 英文文獻 ------------------------------------------------------------------ 123 附 錄 問卷 ----------------------------------------------------------------- 129 表 目 錄 表 2-1 車輛工業產值統計表 ---------------------------------------------------- 10 表 2-2 汽車零組件外銷金額統計表 ---------------------------------------------- 11 表 2-3 2002年台灣汽車零組件出口金額國別統計表 -------------------------------- 12 表 2-4 策略性採購的關鍵因素構面彙整 ------------------------------------------ 20 表 2-5 製造彈性的分類 -------------------------------------------------------- 23 表 2-6 製造彈性能力的關鍵因素構面彙整 ---------------------------------------- 28 表 2-7 低成本和其他不同的因素推進協力合作關係表 ------------------------------ 34 表 2-8 分工競合的關鍵因素構面彙整 -------------------------------------------- 37 表 2-9 競爭優勢的關鍵因素構面彙整 -------------------------------------------- 43 表 2-10 組織績效的衡量因素彙整 ----------------------------------------------- 47 表 3-1 傳統的管理風格與成功的策略性聯盟風格之比較表 -------------------------- 56 表4-1 回收問卷基本資料表 ----------------------------------------------------- 76 表4-2 各構面因素分析及信度檢定彙總表 ----------------------------------------- 82 表4-3 分群在組織績效構面之平均值差異檢定 ------------------------------------- 85 表4-4 分群在組織績效構面之平均值差異檢定 ------------------------------------- 85 表4-5 區別函數及其解釋變異量 ------------------------------------------------- 85 表4-6 標準化後區別函數係數 --------------------------------------------------- 86 表4-7 區別負荷量表 ----------------------------------------------------------- 86 表4-8 預測分群之命中率 ------------------------------------------------------- 87 表4-9 Fisher分類函數係數 ---------------------------------------------------- 87 表4-10 不同經營規模之企業在各構面的變異數分析 -------------------------------- 90 表4-11 不同年度營業額之企業在各構面的變異數分析 ------------------------------ 92 表4-12 主要產品銷售對象不同之企業在各構面的變異數分析 ------------------------ 95 表4-13策略性採購(X組)與競爭優勢(Y組)之典型相關係數檢定表 ------------------- 96 表4-14典型負荷量 ------------------------------------------------------------- 96 表4-15主要指數 --------------------------------------------------------------- 96 表4-16製造彈性能力(X組)與競爭優勢(Y組)之典型相關係數檢定表 ----------------- 97 表4-17典型負荷量 ------------------------------------------------------------- 97 表4-18主要指數 --------------------------------------------------------------- 97 表4-19製造彈性能力(X組)與競爭優勢(Y組)之典型相關係數檢定表 ----------------- 98 表4-20典型負荷量 ------------------------------------------------------------- 99 表4-21主要指數 --------------------------------------------------------------- 99 表4-22分工競合(X組)與競爭優勢(Y組)之典型相關係數檢定表 -------------------- 100 表4-23典型負荷量 ------------------------------------------------------------ 100 表4-24主要指數 -------------------------------------------------------------- 100 表4-25 策略性採購與各構面之迴歸分析 ----------------------------------------- 102 表4-26 製造彈性能力與各構面之迴歸分析 --------------------------------------- 104 表4-27 分工競合、競爭優勢與其他構面之迴歸分析 ------------------------------- 106 圖 目 錄 圖 1-1 本研究觀念性架構 ------------------------------------------------------- 4 圖 1-2 本研究之研究流程 ------------------------------------------------------- 6 圖 2-1 Porter 五力分析關係圖 ------------------------------------------------- 13 圖 2-2 製造公司的供應鏈流程圖 ------------------------------------------------ 15 圖 2-3 製造彈性的概念模式 ---------------------------------------------------- 17 圖 2-4 自製或對外採購(The make-or-buy decision)的決策模式圖 ------------------ 18 圖 2-5 製造彈性的層級組織圖 -------------------------------------------------- 25 圖 2-6 供應鏈資訊獲得過程 ---------------------------------------------------- 29 圖 2-7 由開放市場經談判協商到協同合作之關鍵 ---------------------------------- 32 圖 2-8 供應鏈製造策略 -------------------------------------------------------- 32 圖 2-9 從傳統分離的生產轉變至輕快的製造網路 ---------------------------------- 33 圖 2-10 策略聯盟的特點 ------------------------------------------------------- 35 圖 2-11 策略性聯盟的特點關係圖 ----------------------------------------------- 36 圖 2-12 競爭優勢架構圖 ------------------------------------------------------- 40 圖 2-13 產品環境與前置時間關係圖 --------------------------------------------- 41 圖 2-14 持續性的改善架構 ----------------------------------------------------- 42 圖 2-15 效能價值的四個模式 --------------------------------------------------- 45 圖 3-1 本研究架構圖 ---------------------------------------------------------- 60 圖 3-2 本研究之研究步驟及資料分析方法 ---------------------------------------- 74 圖4-1策略性採購與競爭優勢之典型規則相關示意圖 -------------------------------- 97 圖4-2製造彈性能力與分工競合之典型規則相關示意圖 ------------------------------ 98 圖4-3製造彈性能力與競爭優勢之典型規則相關示意圖 ------------------------------ 99 圖4-4分工競合與競爭優勢之典型規則相關示意 ----------------------------------- 101 圖4-5 線性結構關係圖 -------------------------------------------------------- 107

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