近年來由於科技的蓬勃發展，使得環境變化迅速且劇烈，且現在正是邁入全球競爭的時代，面對數位時代的來臨，資訊、通訊與網路等科技的進步，企業所面對的市場是更自由化與國際化的衝擊與考驗，往後的趨勢更是全球化、數位化、客製化、速度化、行動化，企業遭遇了前所未有變動與挑戰，所以企業要自此環境下生存，必須仰賴精準且正確的策略。在台灣以往的企業所依靠的競爭優勢往往是製程與技術的進步，但在此趨勢之下，台灣企業必須提昇到新的層次，也就是企業策略層級的優勢，所以如何選擇正確的企業策略對於企業的生存就扮演著舉足輕重的角色。
本研究著重在建立一套企業使用策略合適性之評估模式，且將重點架構在供應鏈成員關係議題之下，著重在權力之探討，決定出供應鏈中的成員關係，是屬於獨立、互相合作或一方獨大的關係。本研究採用績效的概念來衡量企業策略對企業的影響，且該企業的企業策略會受到供應鏈中其他成員所用策略之影響，是故亦探討企業採用策略之相互影響，並將其影響量化為可運算之型態。在建構評估模式的主軸上，本研究將量化的評估模式利用方程式之型態表示，而方程式之基本組合便是權重、變數以及運算子。最後利用賽局理論來探討在不同的供應鏈成員關係下，雙方該如何選擇對自己最有利的企業策略。
本研究所建立之模式主要分成策略評估模式與賽局評估模式兩大部份，且會隨著輸入資料不同而有不同的賽局結果，而使用者可依據賽局理論分析各賽局之均衡，進而提出對使用者最有利的決策及建議，以達成幫助企業選擇最適策略之目的。

In recent years, according to continuous progress of technology, the changes of environment are rapid and dramatical. For those enterprises, the key of winning is making appropriate decisions in the right time, as well keeping the advantages of competition in this environment fulfilled uncertainty and complication. However, the processes of strategy selecting are always involved various activities including evaluations of the influencing factors regarding strategically issues, interactions with competitors, the behaviors of risking taking, strategy comparisons and selecting. These competitive activities could be described as playing a business game in this competitive environment, it may not only competition but also possible corporation with their partners in this information economic stage.
After literature reviewing, the issues regarding decision-making, strategy evaluating and selecting related have attracted the attention of academic and practical parties. Instead of doing the research of fragments regarding strategy making, providing a comprehensive model strategy simulating view would be more valuable in this stage. This research has two main models: strategy evaluating model and game evaluating model for business entities. Through the equilibrium analysising base on game theory. It can efficiency propose the suggestions for strategy-selecting or the simulation for different strategies to enchance the enterprises’ benefit and competiveness.

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