近年來，企業永續發展、氣候與生態議題已受到高度重視，企業目標不再限於利潤最大化與股東至上，而是轉向考慮下一代福祉、放眼長期且利他的生態響應行動。回顧文獻，發現企業永續發展以及應對氣候問題的理念與生成心態理論概念相似，皆是強調企業應確保下一代福祉、採用長期主義、具有無私奉獻的心態，因此，本研究以生成心態理論為基礎，旨在研究企業生成心態對實施生態響應的影響，同時納入企業在聲譽需求方面的現實因素，更全面性的探討驅動企業進行生態響應的因素。
過去關於生成心態理論的研究僅提出其理論主張與定義，對於特徵描述和量化實證研究較為缺乏，因此，本研究訂定生成心態的組成因子為：下一代思維、長期思維及利他思維，並實證之。此外，考慮到企業績效仍是影響企業執行策略的重要因素，本研究同時探討企業實施生態響應對於企業績效的影響。總結來說，本研究旨在探討生成心態與聲譽需求對生態響應的影響，以及生態響應對企業績效的影響。
本研究的研究對象為目前有在任一企業就職者，以網路和紙本的方式發放問卷，共發出286份問卷，其中有效問券為281份，填答率為98.25%。
研究結果顯示，首先，企業的生成心態(包含下一代思維、長期思維、利他思維)以及聲譽需求對於生態響應帶來正向影響；其次，生態響應對於企業績效帶來正向影響。

In recent years, corporate goals have shifted away from profit maximization and shareholder wealth maximization, now encompassing actions that consider the well-being of future generations and embrace a long-term, altruistic ecological responsiveness. Upon reviewing the literature, it is said that the concepts of corporate sustainable development and climate issues align with the principles of the generativity mindsets theory. Both emphasize the importance for companies to ensure the well-being of future generations, adopt a long-term perspective, and possess a contributive mindset. Therefore, based on the generativity mindsets theory, this study aims to investigate the impact of corporate generative mindset on the implementation of ecological responsiveness. Simultaneously, the research incorporates the demand of reputation to comprehensively explore the factors driving companies to engage in ecological responsiveness.
Previous research on the generative mindset theory has lacked in-depth characterization and quantitative empirical studies. Therefore, this study establishes the constituent factors of the generative mindset as the mindsets of next-generation, long-term mindsets, and altruistic mindsets, and empirically examines them. Additionally, this research concurrently explores the impact of corporate ecological responsiveness on performance.
This study collected 281 valid questionnaires from individuals currently employed in any business. The results of the study show:(1)a positive influence of corporate generative mindset (include the mindsets of next-generation, long-term mindsets, and altruistic mindsets) and the need of reputation on ecological responsiveness. (2)ecological responsiveness were found to have a positive impact on firm performance.

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