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研究生: 蘇冉珂
Zakariah, Momodou
論文名稱: Factors Affecting Level of Trust and Performance in Supply Chain Relationships: Study of Small-Medium Size Enterprises (SMEs) in Taiwan
Factors Affecting Level of Trust and Performance in Supply Chain Relationships: Study of Small-Medium Size Enterprises (SMEs) in Taiwan
指導教授: 林清河
Lin, Chin-Ho
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所碩士在職專班
Institute of International Management (IIMBA--Master)(on the job class)
論文出版年: 2007
畢業學年度: 95
語文別: 英文
論文頁數: 102
外文關鍵詞: Opportunistic behavior, Trust, Satisfaction, Channel/Operation Performance, Communication, Specific Investment
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  • The popularity of supply chain partnerships has exploded over the past few years with an increasing interest in the role of trust in facilitating the relationship. There has been a noticeable increase in the last quarter of the twentieth century of the importance of trust in partnerships and alliances in management literature.
    Trust plays a key role in fostering performance in supply chain relationships. A lack of trust among supply chain partners often leads to ineffective and inefficient performance. This study aims to explore a relationship between trust and performance based on Knemeyer and Murphy’s framework. The study’s findings indicate that the level of trust is strongly related to the level of performance. In addition, a firm’s trust in its supply chain partners is highly and positively related to satisfaction, partner reputation in the market, communication, specific investment. Furthermore, a partner’s opportunistic behavior leads to a strong negative impact on trust. The study presents some insights for supply chain managers from which they can examine their own partner relationships and provides supply chain managers with an in-dept analysis of how to manage their supply chain relationships.

    ACKNOWLEDGEMENTS I ABSTRACT II TABLE OF CONTENTS III LIST OF TABLES VI LIST OF FIGURES VIII CHAPTER ONE INTRODUCTION 1 1.1 Research Background and Motivation 1 1.2 Research Objective and Contribution 7 1.3 Research Procedures 9 CHAPTER TWO LITERATURE REVIEW 11 2.1 Trust 12 2.2 Communication 14 2.3 Satisfaction 16 2.4 Opportunistic Behavior 16 2.5 Specific Investment 17 2.6 Supplier Reputation 18 2.7 Channel and Operation Performance 18 2.8 Theoretical Model of Supplier/Buyer Performance 20 2.8.1 Theory Development 20 2.9 Interrelationship among Research Constructs 22 2.9.1 Trust and Performance 22 2.9.2 Satisfaction and Trust 23 2.9.3 Communication and Trust 24 2.9.4 Opportunistic behavior and Trust 25 2.9.5 Specific Investment and Trust 26 2.9.6 Supplier Reputation and Trust 27 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 28 3.1 Conceptual Model 28 3.2 Construct Measurement 28 3.2.1 Trust 30 3.2.2 Specific Investment 31 3.2.3 Opportunistic Behavior 32 3.2.4 Satisfaction 32 3.2.5 Supplier Reputation 33 3.2.6 Communication 33 3.2.7 Channel/Operations Performance 34 3.3 Hypotheses to Be Tested 35 3.4 Questionnaire Design 36 3.5 Sampling Plan 36 3.6 Data Analysis Procedure 36 3.8 Case Selection 38 CHAPTER FOUR DESCRIPTIVE ANALYSIS AND RELIABILITY TEST 41 4.1 Data collection 41 4.1 Descriptive Statistics 42 4.2 Results of Factor Analysis and reliability Tests 45 4.2 Factor Analysis Results 46 4.3 Analysis of Variance (ANOVA) 52 4.4 Regression 58 CHAPTER FIVE CONCLUSIONS AND RESEARCH IMPLICATIONS 70 5.1 Conclusions 70 5.2 Managerial Implications 72 5.3 Research Limitations 73 5.4 Future Research 75 APENDIX 87

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