對「中小企業」而言，「成長策略」的運用，能否帶來企業成長更為正面
的影響，乃為本研究所關切，本研究屬於探索性研究，採個案研究方式來進行，
並根據「立意抽樣」挑選國內最具規模的「押出塑膠模具業者」為問題研究之
樣本，探究「成長策略」所牽引的競爭優勢影響為何，其與資源、能耐的相互
作用情形。
從實證資料中，歸結發現：(一)適當大的經濟規模，接單能力變強，有助
於企業獲利能力成長；(二)具有強烈意圖策略，領導人的領導風格較佳，企業
獲利能力較優；(三)中小企業的經營對產業聚落依存度高，直接影響訂單的擴
展，獲利能力高低深受影響。
本研究針對各項要點提出改善的建議；(一)領導人要能旴衡時勢，明確成
長策略意圖; (二)引進現代管理能耐，落實技術紮根工作。對其他傳統模具廠
商的建議方面：本文的觀念性架構提供了一個方便的檢視機制，廠商可以將自
己企業內部相關策略變項的情形先作釐清，接著與本文中訪談公司作比較，相
信可以看出自己成長策略的優缺點，以及需要改善的地方。對後續研究者的建
議：(一)進行不同產業的研究：後續研究者可對其他產業的成長策略進行研
究；(二)對質化研究方法方面：深入的策略理論探討，有待後續研究以質化或
量化的方法，再進一步的探討或驗證。

For “small and medium-sized enterprises”, whether the application of “ Growth
Strategy “ could bring enterprise and growth on the positive influence that is under
consideration. This research is an exploration study, a case study is adopted, and according
to “purpositive sampling” this research has focused on the largest scale company of
squeeze blow plastic mold in domestic industry. To study how the ‘growth strategy’
affecting competition strengthen the affect of interaction with resource and situation of
capability.
From the real example, Our deductions are: (1) A larger company will have better
competitive strength to receive orders leading to a larger profit growth; (2) A company will
be able to attain larger profitability and achievement if it has a strong intent strategy, better
leadership and good friendships in industry; (3) SME rely highly on clustering area, which
directly affects numbers of orders and profitability.
This research provides following the suggestions; (1) The leader needs to weigh the
current situation, and grow strategy clearly; (2) To introduce the modern management
ability and work on implementing technology. Suggestion for the follow-up researcher: (1)
Carry on the research of different industries: Follow-up researcher can carry on research of
the other industries; (2) Quality research approach: The use quality or quantification
research methods for further discussions or verification is recommended.

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