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研究生: 陳怡辰
Chen, Yi-Chen
論文名稱: 以計畫行為理論和科技接受模式探討知識分享
Using Theory of Planned Behavior and Technology Acceptance Model to explore knowledge sharing
指導教授: 方世杰
Fang, Shih-Chieh
蔡明田
Tsai, Mien-Tien
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 115
中文關鍵詞: 科技接受模式計畫行為理論知識分享工作滿意
外文關鍵詞: technology acceptance model, job satisfaction, theory of planned behavior, knowledge sharing
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  • 進入二十一世紀的知識經濟新紀元,企業在面臨競爭與日益增與環境高度不確定的挑戰下,莫不致力於追求強化企業體質之道,知識儼然成為組織賴以存續、建立競爭優勢以求發展的最關鍵因素。
    許多學者提出「知識市場」的觀念,知識市場是經由知識擁有者與知識重建者傳遞知識所形成,並且個人可能同時擁有知識擁有者與重建者的雙重身分,但是知識擁有者與知識重建者在知識分享上的動機不同。所以本研究將知識分享視為知識買賣雙方的雙向溝通並分別探究之。
    本研究以計畫行為理論(Theory of Planned Behavior, TPB)來探究組織成員貢獻出本身知識的意願與實際行為,並以科技接受模型(Technology Acceptance Model, TAM)來探究組織成員使用企業知識庫的意願與實際行為,進而探究知識再使用和知識貢獻對組織成員工作滿意度的影響。
    本研究的研究結果如下:
    1、「知識貢獻」受到「態度」和「認知行為控制」的正向直接影響,其中又以「認知行為控制」的影響效果為大;而「主觀規範」會正向地影響「態度」,再透過「態度」來間接影響「知識貢獻」。
    2、當組織成員認為此電子知識庫是有用的,則會增加他們的使用意願及行為,當組織成員認為愈容易操作使用的電子知識庫,他們會提高對電子知識庫的有用性認定,所以越會增加他們的使用意願及行為。
    3、在組織成員有意願且實際使用企業電子知識庫,並且有意願並實際貢獻出本身知識的情況下,會使組織員工滿意度增加。

    Accompany with the new era of knowledge economy, businesses face the challenge of increasing competition and uncertainty environment, and they have to strengthen essence. Consequently, knowledge exactly becomes the key resource for business to carry over and even to build competitive advantages.
    There are many scholars bring up the concept of “knowledge market” which is composed of “knowledge owner” and “knowledge reconstruction”. Everyone may have two roles at the same time. The motives to share knowledge are different for knowledge owner and knowledge reconstruction. Therefore, this research takes knowledge sharing apart and views it as two-way communication of knowledge owner and knowledge reconstruction.
    This research uses “Theory of Planned Behavior” to explain the intention and behavior of contributing their own knowledge; moreover, it uses “Technology Acceptance Model” to explain the intention and behavior of reusing knowledge from electronic knowledge-base. Furthermore, this research probes into the effects of knowledge contribution and knowledge reuse on job satisfaction.
    The results of this research are as followed.
    1.Knowledge contribution is positively and directly affected by “attitude toward behavior” and “perceived behavior control”, and the affection of the later is larger than that of the former. In addition, “attitude toward behavior” is the mediator between “subjective norm” and “knowledge contribution”.
    2.When employees perceive the electronic knowledge-base is useful for their job, they will intent to use it. When employees perceive the electronic knowledge-base is easy to use, they may think it is useful and will intent to use it.
    3.When employees are willing to use the electronic knowledge-base and contribute their own knowledge, job satisfaction will increase

    中文摘要………………………………………………………………Ⅰ 英文摘要………………………………………………………………Ⅱ 致謝詞…………………………………………………………………Ⅲ 目錄……………………………………………………………………Ⅳ 表目錄…………………………………………………………………Ⅵ 圖目錄…………………………………………………………………Ⅷ 第一章 緒論 1.1 研究背景與動機…………………………………………………1 1.2 研究目的…………………………………………………………4 1.3 研究範圍…………………………………………………………5 1.4 研究流程…………………………………………………………6 第二章 文獻探討 2.1 知識分享…………………………………………………………7 2.2 計畫行為理論……………………………………………………24 2.3 科技型……………………………………………………………31 2.4 工作滿意度………………………………………………………42 第三章 研究方法 3.1 研究架構…………………………………………………………58 3.2 研究構面之操作性定義與研究假設……………………………59 3.3 研究構面之衡量…………………………………………………64 3.4 抽樣對象與方法…………………………………………………71 3.5 問卷回收與樣本結構……………………………………………72 第四章 研究結果 4.1 效度與信度………………………………………………………75 4.2 整體模式…………………………………………………84 4.3 變異數分析………………………………………………88 第五章 討論與建議 5.1 研究發現…………………………………………………………90 5.2 研究討論…………………………………………………………91 5.3 管理意涵…………………………………………………………93 5.4 研究貢獻…………………………………………………………94 5.5 研究限制與未來研究方向………………………………………95 參考文獻………………………………………………………………97 附錄 問卷…………………………………………………………… 111

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