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研究生: 黃玠達
Huang, Chieh-Ta
論文名稱: 探索非營利組織的價值共創及資源動員:以財團法人慈心有機農業發展基金會之淨源茶為例
The Exploration of Value Co-creation and Resource Mobilization in a Non-Profit Organization: The Case Study of Pure Spring Tea of Tse-Xin Organic Agriculture Foundation
指導教授: 邵揮洲
Shaw, Heiu-Jou
共同指導教授: 周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 工學院 - 工程管理碩士在職專班
Engineering Management Graduate Program(on-the-job class)
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 88
中文關鍵詞: 價值創造資源動員質性研究方法非營利組織水源保護
外文關鍵詞: value co-creation, resource mobilization, qualitative research methods, non-profit organization, water resource protection
相關次數: 點閱:78下載:5
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  • 目前,臺灣因水庫上游的經濟活動,所造成的水庫優養化問題,影響水庫蓄水的功能,加上極端氣候的影響,常有水情告急的狀況發生,政府(第一部門)雖有意改善,但推動效力有限,而企業等私人團體(第二部門)即便體認到環境永續的議題,但仍無法改變現狀,因此需透過第三部門,來解決問題。而非營利組織以第三部門角色集結資源,輔助第一部門改善社會問題及推動專案;協助第二部門有效地使用社會資源,解決問題。
    本研究以財團法人慈心有機農業發展基金會的淨源計畫為個案研究對象,探討在推動有機農業時,如何以中間者的角色,運用第三部門的功能,與第一、第二部門建立互信、互賴的關係,並達到互惠的目標。以價值共創以及資源動員理論,透過質性研究方法,探討非營利組織以中間者的角色,與其他利害關係者的互動過程。透過本研究發現:
    1. 理念是抽象且非具體,需透過活動的舉辦及實際參與,才得以延續。
    2. 中間者的介入,緩解利害關係人間的衝突,以專業者的角度,動員有效資源,解決問題並共同創造價值,並達到理念傳遞的目標。
    3. 因理念的滲透,因此在互動的過程中,不會因項資源退出該體系時,而有所改變,反而影響到外部更多潛在資源,提高組織活動力。
    關鍵字:價值共創、資源動員、質性研究方法、非營利組織、水源保護

    In Taiwan, currently we are facing serious eutrophication which is caused by the economic activities of upper river, and it also reduce the capacity of liquid storage of reservoirs. Concerning to one of typical impact of extreme weather is lack of water, government as a public sector is willing to improve the problem, unfortunately, the effect is not positive. However, private sector even note the environmental problem occurred but still prefer to maintain status quo. Indeed, the action what the third sector, such as non-profit organization, take is the key factor to solve this environmental problem. They not only help the public sector to lead the project but also make the private sector effectively utilize resources.
    In this research, Pure Spring Tea of Tse-Xin Organic Agriculture Foundation is taken as a research subject. Applying the theory of value co-creation theory and resource mobilization theory, analyzed how the third sector act as intermediary to build the network with the public sector and private sector. Meanwhile, utilizing the method of qualitative research to analyze the interaction in network built. This research found that:
    1. The concept is abstraction, through participate in the activities, the concept shall broaden continuously.
    2. The intermediary ease the conflict between stakeholders. Effectively mobilize resources to solve the problems and co-create values from professional perspective.
    3. The network will not collapse even one resource of this network vanishes due the concept has been broadened and no impact onto interaction.
    Keywords: value co-creation, resource mobilization, qualitative research methods, non-profit organization, water resource protection

    摘要 I EXTENDED ABSTRACT II 誌謝 V 表目錄 VIII 圖目錄 IX 中英文全名對照表 X 第一章 緒論 1 1.1研究背景與動機 1 1.2研究範圍與問題 5 1.3研究內容與流程 7 第二章 文獻回顧 8 2.1 價值共創 8 2.2 資源動員 18 第三章 研究方法 23 3.1 質性研究法 23 3.2 個案研究 24 3.2.1 個案研究法 24 3.2.2 個案選擇 25 3.3 資料收集 27 3.4 資料分析 31 第四章 個案研究 34 4.1 慈心基金會的緣起 34 4.2 臺灣有機農業的推廣 37 4.3 慈心基金會的有機理念 41 4.3.1 有機農業推廣歷程 41 4.3.2 坪林淨源茶理念的源起 45 4.3.3 農民與慈心基金會的連結 51 4.3.4市場開拓及品牌建立 63 4.4 個案研究與分析小結 67 第五章 討論、意涵與結論 70 5.1 個案發現探討 70 5.2 理論意涵 74 5.3 實務意涵 78 5.4 研究限制與建議 80 參考文獻 82 次級文獻資料 87

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