| 研究生: |
陳建州 Chen, Chien-Chou |
|---|---|
| 論文名稱: |
企業購併與價值創造之研究-以遠傳電信併購亞太電信為例 Enterprise Merger and Value Creation – A Case Study of the Merger of Companies FET and APT |
| 指導教授: |
楊朝旭
Young, Chaur-Shiuh |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2024 |
| 畢業學年度: | 112 |
| 語文別: | 中文 |
| 論文頁數: | 87 |
| 中文關鍵詞: | 企業併購 、價值創造 、電信業 |
| 外文關鍵詞: | Merger, Value Creation, Telecommunications industry |
| 相關次數: | 點閱:73 下載:17 |
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價值和價值創造是公司經營的關鍵課題。本研究旨在以2022年遠傳電信與亞太電信的併購案為例,探討企業併購與價值創造之關聯。
本研究以實際的電信業併購案為例,同時參考國內外文獻資料,依據效率(efficiency)、鎖定(lock-in)、互補性(complementarities)和新穎性 (novelty)四大價值創造構面進行分析,並透過深度訪談實際併購案的公司高階管理者,探討其如何透過併購達到價值創造。
為了更完整的了解併購案,本研究蒐集併購雙方高階管理者的意見,訪談遠傳電信、亞太電信共三位受訪者,並輔以文獻的分析,歸納出以下幾點結論:
1.效率:併購可以降低基地台重複投資的成本,並使頻譜能得到最有效率的運用,實現營運效率提升。
2.鎖定:企業併購後因顧客得到更完整的電信服務,致使顧客轉換成本提高,進而提高顧客忠誠度。
3.互補性:企業透過頻譜互補與整合,提供業界5G最大頻寬給顧客使用。在產品的互補性上,合併後透過兩家公司互補性產品的搭配銷售,發揮互補的效應來創造價值。
4.新穎性:併購後公司利用遠傳電信(遠東集團)與亞太電信(鴻海集團)兩家的資源,包含在軟體資源,網路傳輸資源,硬體製造資源之整合,以提供未來智慧電網、智慧城市物聯網等創新服務,並開發更多的潛在客戶。
Value and the creation of value are critical issues in corporate management. The goal of this study is to investigate the relationship between corporate mergers and acquisitions and value creation, using the Far EasTone Telecommunications and Asia Pacific Telecom merger in 2022 as an example.
This study draws on actual mergers and acquisitions in the telecommunications industry, as well as domestic and foreign literature, and is based on the four dimensions of value creation: efficiency, lock-in, complementarities, and novelty. It investigates how companies achieve the goal of value creation through mergers and acquisitions through in-depth interviews with senior executives from actual merger case companies.
The study interviewed three senior executives from Far EasTone Telecommunications and Asia Pacific Telecom, supplemented the findings with literature analysis, and summarized the following findings:
1. Efficiency: M&A can reduce redundant base station investments, allowing for the most efficient use of the spectrum and improved operational efficiency.
2. Lock-in: Customers will receive more comprehensive telecom services as a result of the merger, which will increase switching costs and, as a result, customer loyalty.
3. Complementarities: Customers get the most 5G bandwidth in the industry thanks to the merged entity's spectrum complementarity and integration. Because the two companies' products are complementary, the merger will allow them to sell more of their combined goods, which will increase their value.
4. Novelty: Following the merger, Far EasTone Telecommunications (Far Eastern Group) and Asia Pacific Telecom (Foxconn Group) have combined their software, network transmission, and hardware manufacturing resources to offer cutting-edge services like smart city IoT and future smart grids, which will appeal to a wider audience.
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