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研究生: 王姿云
Wang, Tzu-yun
論文名稱: 組織氣候、自我效能、預期成果對知識分享意圖與行為之影響-以社會認知理論探討
An Empirical Study of the Influences of Organization climate , Self-efficacy and Outcome Expectancies on the Knowledge Sharing Intentions and Behavior - A perspective of SCT
指導教授: 蔡明田
Tsai, Ming-Tien
馬瀰嘉
Ma, Mi-Chia
學位類別: 碩士
Master
系所名稱: 管理學院 - 高階管理碩士在職專班(EMBA)
Executive Master of Business Administration (EMBA)
論文出版年: 2009
畢業學年度: 97
語文別: 中文
論文頁數: 71
中文關鍵詞: 社會認知理論組織氣候自我效能預期成果
外文關鍵詞: Outcome Expectancies, Self-efficacy, Social Cognitive Theory, Organization Climate
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  • 在知識爆炸的時代,知識為企業競爭力的重要來源,唯有知識才是個人及整體經濟的主要資源,因此,知識將成為企業成功的因素。但知識分享卻是一個相當棘手的問題,因為在根深蒂固的觀念裡,個人往往都會認為自己的知識是有價值且為重要的競爭資源,且吝於在組織內進行分享,因此推動知識管理最大的困難是改變人們分享知識的行為,影響組織成員分享知識之意願的關鍵因素,往往並非是在技術,而是在人與組織文化上面。
    知識分享是目前組織學習理論中的重要課題,而員工是否能夠勇於知識分享,表現出組織學習的良效,關鍵因素在於員工本身對於知識分享行為的認知與組織所提供的環境是否良好,綜觀今日的資訊人員已無法獨自處理資訊科技的變化,需要不同專長領域的資訊人員互相合作,及分享專業知識,以有效因應快速變動的資訊科技。
    本研究基於Bandura的理論觀點,試圖從社會認知理論(SCT)探討組織氣候對自我效能與預期成果之影響,從而對知識分享意圖與行為產生之影響。
    自我效能的概念為組織知識分享的實施關鍵因素,所以一般認為自我效能與預期成果是預測員工知識分享行為的重要具體指標之一,因此除了回顧知識分享、社會認知理論、理性行為理論與自我效能理論等相關文獻外,並探討組織環境對組織分享的重要性。
    因此,本研究欲使用問卷調查法來收集資訊專業人員對於知識分享相關構面的資料,並採用結構方程式模式的分析方法,對於研究架構進行分析、檢驗。最後,希望能藉由本研究的結果,能進一步了解對於資訊專業人員的知識分享行為,並可作為後續知識分享研究之重要參考與建議。

    Knowledge has been an important source of corporate competitiveness in the knowledge-exploding era; therefore, knowledge will inevitably become the decisive factor of business success and significant resource for our society and the whole economy. However, due to our firmly-developed conception, knowledge-sharing has become a harsh and tough issue because people always consider their knowledge valuable resource and core competence; meanwhile, we are even reluctant to share our knowledge with others in the organizations. As a result, how to change people’s behaviors among knowledge sharing has become the most difficult challenge when implementing and promoting knowledge management (KM). The key factors which affect organization members on knowledge sharing are not simply from the technology but majorly from the organization culture and people.
    It has been indicated that Knowledge-sharing is an important issue in current organization learning theories. The major factors of whether employees are willing to share their knowledge and show great performance of organization learning tremendously depend on employees’ cognition on knowledge-sharing behaviors and the environment conditions provided by their organizations. As a result from IT professionals’ insufficient abilities to handle the fast-moving changes of IT technologies, it is definitely necessary that IT personnel from various fields must cooperate and share professional know-how and domain knowledge with each other in order to efficiently face the changes and challenges.
    On a comprehensive basis of Bandura’s theoretical view points, this study mainly attempts to explore the impacts and influences of what and how organization climate would affect self-efficacy and knowledge-sharing intention and behaviors generated from Social Cognitive Theory (SCT).
    The concept of self-efficacy is the crucial elements for organization knowledge-sharing. We usually view self-efficacy and outcome expectancies as the critical indexes to predict employees’ knowledge-sharing behaviors. In addition to reviewing knowledge-sharing, SCT、Theory of Reasoned Action(TRA), self-efficacy theory and other relative information, we also investigate the importance of organization sharing.
    Consequently, to sum up, in order to collect information from IT professionals on knowledge-sharing, this study uses questionnaire research and adopts structural equation modeling to analyze and test the research structures and relative statistics data. Finally, the research results enable us to comprehend more about knowledge-sharing behaviors among IT professionals. This study also plays an important role in critical reference and suggestion, not to mention the fact that it offers significant use and beneficial purposes for knowledge sharing-related research.

    摘   要 I ABSTRACT III 誌   謝 V 目   錄 VI 表 目 錄 VIII 圖 目 錄 IX 第壹章、緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究流程 4 第貳章、文獻探討 5 第一節 社會認知理論(SCT) 5 第二節 自我效能 8 第三節 預期成果 13 第四節 知識分享 14 第五節 理性行為理論(TRA) 19 第六節 組織氣候 21 第參章、研究設計 28 第一節 研究架構 28 第二節 研究假設的推導 29 第三節 研究變數的操作型定義 32 第四節 資料蒐集方法與研究樣本 35 第五節 資料分析法 36 第肆章、資料分析與結果 41 第一節 樣本基本資料分析 41 第二節 問卷量表之信度與效度檢驗 44 第三節 結構模式分析 52 第四節 小節 56 第伍章、結論與建議 58 第一節 研究結果與討論 58 第二節 研究貢獻 61 第三節 研究限制與未來研究建議 62 參考文獻 64 附錄A、問卷詳細內容 68

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