本研究旨在探討人們在基本心理需求無法得到滿足時，是否會影響人們觀看吃播來作為補償。當人們的自主感、能力感與歸屬感無法獲得滿足時，可能會透過移轉的方式，將注意力投射在其他產品上，以達到舒緩或愉悅的感受。本篇以基本心理需求的不滿足作為人們觀看吃播的動機來源，並延伸探討媒體豐富度是否會影響人們對吃播的滿意度，進而影響到再觀看意願。
過去研究發現吃播能為觀眾帶來愉悅的感受，有些人能透過咀嚼與吞嚥的聲音得到放鬆的感覺；有些人能藉由觀看吃播釋放生活中的壓力；而有些人則是能透過吃播緩解生活中的孤獨感。而過去對於補償行為之研究多在探討補償性消費行為，以購物來彌補心中的不滿足。因此本研究想以吃播作為人們的補償行為來作深入探討，瞭解觀看吃播是否會為觀眾帶來補償的感受，並探討可能影響人們做出補償行為的動機來源。另外，吃播影片若能準確地傳達商品資訊，搭起吃播主與觀眾的橋樑，能否影響觀眾對於吃播的滿意度，進而影響到再觀看意願。
本研究以具有觀看吃播經驗的人作為研究對象，無限制特定性別與年齡，並以網路問卷的形式透過Facebook、Instagram等社群媒體發放。本研究問卷回收期間為12月1日至12月14日，共回收429份問卷，其中有效問卷共410份，有效問卷填答率達95.57%。
本研究使用迴歸分析來驗證假說，經分析結果發現: (1)自主感不滿足、歸屬感不滿足對補償行為沒有顯著的正向影響；(2)能力感不滿足對補償行為有正向顯著影響；(3)補償行為會顯著的正向影響滿意度；(4) 媒體豐富度會顯著的正向影響滿意度；(5) 滿意度會顯著的正向影響再觀看意願。

“Mukbang” is a video that the broadcast jockey eats a large amount of food while narrating and interacting with their audience (McCarthy, 2017). In recent years, it is shown that mukbang can let people feel pleasant through the sound of chewing and swallowing. Furthermore, people can also relieve pressure and reduce loneliness while watching mukbang. However, the motivation of watching mukbang as a compensatory behavior have not been confirmed by empirical research. Hence, this study aims to explore whether the dissatisfaction of basic psychological needs will affect people to watch Mukbang as a compensatory behavior in order to feel pleasant.
By applying regression analysis, the results show that competence dissatisfaction has positive and significant effects on compensatory behavior, however autonomy dissatisfaction and relatedness dissatisfaction do not have positive and significant effects on compensatory behavior. Compensatory behavior and media richness have positive and significant effects on satisfaction, while satisfaction also has positive and significant effects on the intention of rewatching.

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