快速时尚的商业模式出现在20世纪80年代。快时尚的概念是布或其他时尚物品直接来自于工厂要零售，以合理的价格避免失望。快时尚已经是时尚界的必然现象我自己的位置。时装界被认为是污染最严重的行业之一，造成环境和社会问题。工业是可持续的持续发展是对环境，经济和社会挑战的回应。为了实现行业的可持续发展，提出了循环经济模型。該模型旨在優化產品，材料和組件的使用，並設置更新和再生產的方法。但提出的商業模式面臨著諸多批評，包括不誠實的營銷和技術問題。面臨挑戰的更大支持者之一是由於消費者行為，其購買模式助長了不可持續的趨勢。主要目的是為了將垃圾堆放在垃圾填埋場外，但據大量報導，垃圾填埋場的衣物量並沒有減少。本研究的主要目的是通過改善循環經營模式，減少消極的環境後果，為快時尚零售商提供關註消費者體驗的建議策略。這項研究的第一階段將調查快速時尚消費者的經驗和動機。在第二階段，本研究旨在發現快時尚行業 “閉環”的挑戰。最後，在第三階段，本研究將根據消費者的經驗提出更好的可持續發展戰略對FF產業的“閉環”的建議。

Fast fashion business model emerged in 1980s and focuses on providing affordable
clothing or other fashion items directly from factories to retailors, and avoiding runways. The
fast fashion model has become a popular niche in the industry and due to this, several
environmental and social concerns have been raised. Industry sustainability is the primary
response to these various environmental and social challenges. To achieve stainability, a
circular economy model was proposed and implemented within the industry. This model was
designed to optimize the usage of products, materials and components as well as setting up
methods to renew and regenerate productions. But proposed business model faced lots of
criticism, which includes dishonest marketing and technical problems. One of the larger
proponents of the challenges faced is due to consumer behavior, whose purchasing patterns
fuel trends that are not sustainable. Main goal of purposed circular model to keeping cloth out
of landfills, but according to numerous reports, amount of clothes in landfills does not
decrease. The main goal of this research to provide suggestion strategy to Fast Fashion
Retailers which focused on consumer experience by improving circular business model and
reducing its negative environmental consequences. The first stage of this research will
investigate experience and motivation of fast fashion consumers. In the second stage, this
study aims to discover challenges of “Closing a Loop” steps in Fast Fashion Industry. Lastly,
in the third stage, this research will give suggestion of better sustainable strategy toward
“Closing a Loop” in FF industry based on consumers experience.

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