| 研究生: |
莊武勳 Chuang, Wu-Hsun |
|---|---|
| 論文名稱: |
以交易成本及資源基礎理論探討顧客滿意度-以半導體產業為例 Research on Customer Satisfaction with Transaction Cost and Resource Dependence Theories for Semiconductor Industry Supply Chain |
| 指導教授: |
蔡惠婷
Tsai, Huei-Ting |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 經營管理碩士學位學程(AMBA) Advanced Master of Business Administration (AMBA) |
| 論文出版年: | 2016 |
| 畢業學年度: | 104 |
| 語文別: | 中文 |
| 論文頁數: | 58 |
| 中文關鍵詞: | 資源基礎理論 、交易成本理論 、顧客滿意度 、研發 |
| 外文關鍵詞: | Customer satisfaction, Transaction cost, Resource Dependence, Semiconductor industry |
| 相關次數: | 點閱:119 下載:2 |
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根據資策會產業情報研究所(MIC)統計,2015 年台灣半導體產業整體產值達 21,616 億元台幣,佔全世界的20%。由於現今社會越來越科技化,因此人們對科技產品的需求越來越依賴而導致對IC的需求量也逐年增高。
然而半導體是需要靠一連串的製程才能完成,這些製程往往不是一間公司能夠從頭到尾完成,需要仰賴供應商配合一同串起整條供應鏈。因此,整條供應鏈上各公司間的交易頻繁,形成一條緊密且複雜的供應鏈。
本研究以資源基礎理論以及交易成本理論來探討整條半導體供應鏈上究竟什麼樣的關鍵因素會影響上游廠商對下游廠商的滿意度。在這份研究中的問卷訪問對象針對具有半導體工作經驗的人進行調查,研究結果發現資源基礎理論中的資源的專屬性、交易成本理論中的交易的不確定性與交易頻率對客戶滿意度有正向且顯著的影響,而資源基礎理論中的資源的不確定性則是在加入研發當調節因子後則有顯著且正向的影響。
The output Value of Semiconductor industry is really rather important for TAIWAN. According to Market Intelligence & Consulting Institute(MIC) research that TAIWAN semiconductor industry contribute 20% of the value per year for such industry.
People are highly depend on technical product such as Smartphone, Digital camera, Smart watch, Intelligent vehicle, Computer and Intelligent Building nowadays and all of the technical products are assembled by IC(integrated circuit) components. Furthermore, IC is made by semiconductor.
We can know that Semiconductor industry is how important for people nowadays and How we depend on semiconductor industry.
IC is made by a really complex supply chain in semiconductor industry. First, IC should be defined its function from IC design company, secondly, we have to realize the function by Silicon element. Thirdly, we have to assemble the silicon to avoid dust.
Finally, we have to test the assembled IC by electric to ensure the quality then we just can use these IC to make technical product.
We know that The Supply Chain is extremely complex by above introduction. So, this thesis is research on the supply chain of Semiconductor industry and try to figure out the relationship between supplier and customer.
This thesis used “Resource-basic view” and “Transaction costs” theories to research on “Customer Satisfaction”, in the thesis, the result is really rather positive, I can prove that “Resource-basic view” and “Transaction costs” Theories are positive related with “Customer satisfaction”.
中文文獻
1. 王聖方(2013),「探討醫院採用供應商管理存貨:結合交易成本理論與資源依賴理論」,國立中正大學醫療資訊管理研究所 碩士論文。
2. 詹月君(2011),「半導體封裝業導入顧客關係管理系統以改善顧客服務品質之探討-以A公司為例」,國立高雄應用科技大學工業工程與管理系碩士班 碩士論文。
3. 劉妟辰(2009),「消費者對電子商務滿意度之衡量-整合科技接受模式、交易成本與服務品質」,國立台灣大學資訊管理學研究所 碩士論文。
4. 王建堯(2012),「服務品質、品牌形象、顧客關係管理與顧客滿意度關係之研究-以半導體空白矽晶圓供應商(代理商)” T公司 ” 為例,國立中山大學 管理學院 高階經營碩士學程在職專班 碩士論文。
5. 陳正男(2008),「服務品質、顧客關係管理、與品牌形象對顧客滿意度影響之研究-以半導體設備代理商H公司為例」,國立成功大學高階管理碩士在職專班 碩士論文。
6. 陳洋億(2006),「研發強度、公司績效與大陸投資動機關係之研究」,國立中興大學科技管理研究所 碩士論文。
7. 鄒佳穎(2004),「從交易成本與資源依賴觀點探討供應鏈協同合作-台灣手機組裝產業之實證研究」,國立台灣大學商學研究所 碩士論文。
8. 林志偉(2010),「溫泉旅館服務品質、顧客滿意度對忠誠度之研究-以四重溪茴香戀戀為例」,國立臺東大學體育學系體育教學 碩士論文。
9. 吳思華(2000), 策略九說-策略思考的本質, 三版, 臉譜文化出版社, 台北市
10. 黃銘章(2001), 影響代工供應商與顧客間夥伴關係因素之研究-以台灣電子資訊產業為例, 政治大學企業管理學系研究所碩士論文
11. 吳明隆(2009)。SPSS 操作與應用-問卷統計分析實務。台北市:五南。
12. 林玫玫(2005)。服務品質與顧客滿意度關係之研究。經營管理論叢。第一屆管理與決策2005 年學術研討會特刊,287-294。
13. 李震岩(2012),多變量分析:SPSS的操作與應用(再版)。台北:智勝出版。
英文部分
1. Yu-Han Yen(2010),”The Relationship Between Investment Portfolio and Corporate Performance – The Moderating Effect of Slack Resource and Industrial Attractiveness”, Graduate Institute of Business Administration College of Management National Taiwan University Master Thesis.
2. Lian Chia-Ling(2007),”An Exploratory Study on the Key Factors of Effective R&D Alliance in the Bio-Pharmaceutical Industry”, Graduate Institute of Economics college of Social Science National Taiwan University Master Thesis.
3. 陳盛旺(2005),”Choices of Foreign Marketing Entry Mode for Taiwanese DTV Manufacturers – Perspective of Transaction Cost Economics Theory.
4. Yin,Hui-Wen(2012),”The entry mode choice of construction industry in China when facing the institution Of environment”,Department of Civil Engineering College of Engineering National Taiwan University Master Thesis.
5. Wan-Ling Chuang(2009),”Evaluating logistics outsourcing risk by relationship investment”,Department of Marketing National Chung Hsing University Master Thesis.
6. Baysinger, B., & Hoskisson, R. 1989. Diversification Strategy and R&D Intensity in Multiproduct Firms. Academic Management Journal, 32 (2):310-332.
7. Berger, P.G. 1993. Explicit and Implicit Tax Effects of the R&D Tax Credit.Journal of Accounting Research, 31(2): 121-171.
8. Chuang, Y.C., & Lin, C.M. 1999. Foreign Direct Investment, R&D and Spillover Efficiency: Evidence from Taiwan's Manufacturing Firms. The Journal of Development Studies, 35 (4): 117-137.
9. Franko, L. 1989. Global Corporate Competition: Who’s Losing, and the R&D Factor in One Reason Why. Strategic Management Journal, 10(5):449-474.
10. Hitt, M., Hoskisson, R., & Hitt, M. 1988. Strategic Contril Systems and Relative R&D Investment in Large Multiproduct Firms. Strategic Management Journal, 9(6): 605-621.
11. Howe, J.D., & McFetridge, D.G. 1976. The determinants of R&D expenditures,Canadian Journal of Economics, 9: 57-71.
12. Lin, B.W., & Chen, J.S. 2005. Corporate technology portfolios and R&D performance measures: a study of technology intensive firms. R&D Management, 35(2): 150-170.
13. Morbey, G. 1988. R&D: Its Relationship to Company Performance. Journal of Product Innovation Management, 5(3): 191-200.
14. Morbey, G., & Reithner, R. 1990 How R&D Affects Sales Growth, Productivity and Profitability. Res.-Technology Management, 33(3): 11-14.
校內:2021-07-07公開