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研究生： 楊士賢
Yang, Shih-Hsien
論文名稱： 從社會認知理論探討知識管理系統之滿意度對組織員工知識分享意願之影響-以台灣光電產業為例
A study of the effect of user satisfaction at knowledge management systems on knowledge sharing intention from social cognitive perspective-As Taiwan optoelectronic firm example
指導教授： 蔡明田
Tsai, Ming-Tien
學位類別： 碩士
Master
系所名稱： 管理學院 - 經營管理碩士學位學程(AMBA)
Advanced Master of Business Administration (AMBA)
論文出版年： 2010
畢業學年度： 98
語文別： 英文
論文頁數： 60
中文關鍵詞： 知識管理系統 、自我效能 、個人結果預期 、個人自我效能預期 、知識分享 、光電業
外文關鍵詞： Knowledge management system, self-efficacy, outcome expectancy, knowledge sharing intention, Optoelectronic industry
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    • 由於科技不斷演進，許多新技術及觀念不斷被開發出來，在新製程及新技術的大量開發及運用之下，許多公司已產生大量的資訊、資料、經驗、技術等等，且每天皆發展出許多技術手冊及報告等知識供公司員工運用及參考，於是許多公司發覺為提升在產業界之競爭力，公司必須將所有文件及各項知識以適當之方式保存，因此開始建立知識管理系統，並全力推動員工進行知識分享。其中知識分享為員工個人經由外在環境之使用和影響，並透過個人內心自我認知，因而產生之結果。
    從文獻中可得知知識分享的一個重要理論基礎是社會認知理論(SCT)，此理論說明個人的行為產生是個人在所處的社交的環境中經由個人內心自我認知的兩個因素：自我效能及結果預期，因而產生該行為。
    另外知識管理系統也是一個極為重要因素。員工個人經由此系統進行知識的擷取及分享，對於系統的品質、使用、功能等等，皆決定個人是否願意使用之結果。相關社群網站在過去的研究中皆已被詳細探討對知識分享有極大影響。
    故此研究主要目的是利用社會認知理論的模型加上從外部的知識管理系統及產生之知識分享行為，試圖辨識出產生影響或妨礙個人分享知識意願的關鍵因素，此研究特別針對個人預期的本質做更深入的了解，因此將預期分為個人結果預期及個人自我效能預期，來精準檢視他們在個人知識分享的影響程度。另外此研究亦將員工對知識管理系統之滿意度對於知識分享行為之意圖進行研究，期望能辨識出知識管理系統之滿意度是否會透過社會認知理論而對於知識分享之意願產生影響。

    As technology evolves continuously, many new technologies and ideas have been developed. Many companies have produced abundant data, information, experiences, and skills under new process and new skills are developed and applied. Many technical manuals and reports have been developed for employees to apply or for references. Therefore many companies find they must preserve all documents and knowledge if they would like to keep competition in the field. They begin to establish the knowledge management system and promote employees to share knowledge. In which knowledge sharing is the result that employee individual uses the system in outside environment and through personal innermost cognitive.
    Literatures indicate Social Cognitive Theory (SCT) is an important foundation of knowledge sharing. This theory states that an individual will take an action in a social environment via two factors of personal cognition－self-efficacy and outcome expectation.
    On the other hand knowledge management system is also an important factor. Employee individual proceeds knowledge capture and sharing via this system. The quality, use, function, etc…, will decide the result of individual’s use willing. Some virtual community websites have been recognized as an important factor affecting knowledge sharing.
    The purpose of this study is to identify the affect or hinder to individual’s knowledge sharing intention by applying SCT-based model adding KMS aspects. Especially this study explores the nature of personal expectancy. Therefore personal expectancy is divided into outcome expectancy and self-efficacy to examine their impacts on an individual’s knowledge sharing intention (Bandura, 1986, 1997). Besides this study research if KM system satisfactions will affect employees knowledge sharing intentions through SCT theory.

    Contents Chapter 1 Introduction 6 1.1 Research Background and Motivation 6 1.2 Research Objectives 9 1.3 Research Process 9 Chapter 2 Literature Review and Research Hypothesis 10 2.1 Theory Definition 10 2.1.1 Definition of knowledge 10 2.1.2 Knowledge management 11 2.1.3 Knowledge sharing 11 2.1.4 Social Cognitive Theory 13 2.2 Structure Definition 15 2.2.1 Knowledge management system 15 2.2.2 Knowledge sharing self-efficacy 16 2.2.3 Personal Outcome Expectations 17 2.2.4 Knowledge Sharing Behavioral Intention 18 2.3 Development of Research Hypothesis 18 2.3.1. Knowledge Management System and Knowledge sharing self-efficacy 18 2.3.2. Knowledge Management System and outcome expectancy 20 2.3.3. Knowledge sharing self-efficacy and outcome expectancy 21 2.3.4. Knowledge sharing self-efficacy and Knowledge Sharing Intention 22 2.3.5. Outcome expectancy and knowledge sharing intention 22 Chapter 3 The research model 24 3.1 Conceptual Framework 24 3.2 Research Hypothesis 25 3.3 Construct Definition 26 Chapter 4 Methodology 27 4.1 Sample and data collection 27 4.2 Measurements 30 4.3 Pilot test 32 4.3.1 Validity 32 4.3.2 Reliability 32 4.4 Data Analysis Method 33 Chapter 5 Results of Data Analysis 34 5.1 Sample Characteristics 34 5.2 Measurement Assessment 36 5.2.1 Item Relevant Statistics 36 5.2.2 Model Fit Indices 40 5.2.3 Reliability 41 5.2.4 Convergent validity 41 5.3 Structural Model Analysis 42 5.3.1 Model fit indices 42 5.3.2 Structural coefficient estimates 44 Chapter 6 Discussion and Implications 45 6.1 Research Findings 45 6.2 Conclusion 46 6.3 Theoretical and Managerial Implications 47 6.4 Limitations and Directions for Future Research 49 Reference 51 Appendix A – Questionnaire in Chinese 58 List of Tables and Figures Table 1.1 Revenue Results and Growth by Supplier (US$ Millions) 8 Table 2.1 Perspective of knowledge 11 Table 4.1 Reliability of Pilot Test (N=33) 27 Table 4.2 Summary of Overall Model Constructs 31 Table 5.2 Confirmatory Factor Analysis (N=291) 38 Table 5.3 Measurement Model Fit Analysis 41 Table 6.1 Path Analysis and Hypotheses Test 45 Figure 2.1 Interaction between the environment, the individual, and behavior 14 Figure 3.1 The Research Model 25 Figure 5.1 Results of the Hypotheses Testing (Main Effects) 43

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