隨著企業已經邁向國際化，全球化的競爭，加上企業經營環境的瞬息萬變，均促使國際化採購需加速進行。然而不同國別的企業朝向國際化的採購，其目的在於降低成本提升產品品質，增進製造彈性與改良設計，並藉此加強在全球市場的國際競爭力。
雖然，有越來越多學術界與實務界的學者專家認知到將文化列入考慮的價值，但有關文化構面在此特定領域的學術研究探討卻付之闕如。本研究也特別探討不同文化集群是否對企業經評估所制定的採購策略造成影響做分析。
綜合以上所言，本研究針對區域國別不同的進口商、經銷商、零售商及批發商的採購者為研究對象，在國際採購行為上對企業特性及文化的不同，採購評估因素及採購策略方面進行構面因果關係以及各構面間差異分析之實證研究。
實證之結論為不同企業特性的企業所考量的採購評估因素，對國際採購策略及營運上均具有正面的影響，且對國際採購策略不論是本土型到世界型的全球化整合，在看法及認同度均有相當程度的重視及顯著。
在文化方面，不同文化類型的採購者會因為當地的語言、文化、生活習慣的不同對採購評估因素的衡量及國際採購策略階段的執行均具有顯著的差異。
希望藉由本研究實證的結果給予相關運動器材的企業訂定國際採購評估因素及採購策略之參考，進而在行銷等方面擴大接單的空間。

Organizations that are utilizing internationalization strategies are slowly moving to globalization strategies. Benefits from globalization strategy include cost reductions, improvement of production quality, customer preference enhancement, and competitive leverage enrichment.

Opinions from academia and industry professional referenced that culture preferences must taken into consideration when pursuing globalization strategies. However, regarding culture preferences’ research is few in this field. As our thesis examine the issue of whether or not different culture preference will influence organization’s purchasing strategic move.

This research will base on different countrys’ importer, distributor, retailer & wholesaler, whether purchasing behavior of internationalize organizations be influenced by different culture preferences, unique market dynamics, purchasing evaluation factors and purchasing strategies .

Through results to the different evaluation procedures and protocols by corporations’ purchasing department, global purchasing management will have positive effects to different type of organizations’ structure. The results show that firms deploying domestic or international purchasing strategies do emphasize global integration. The results also indicate merchandiser with different culture backgrounds will be affected by their decision environment, culture background, taste and preference, while executing purchasing strategies.

Through the study detail, we will then be able to evaluate statistical data to further provide resources for related sporting goods’ organizations; thus, the ability of the valuable insight for greater sales and marketing strategies.

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