巷弄創業家擁有實踐自我及追求獨特生活風格的特質，是打造國家體驗經濟的要素之一。但許多巷弄創業家為微型企業，事業體規模小，資源稀少導致生存不容易。如何整合資源，來因應社會環境的快速轉變與滿足消費者需求，一直是巷弄創業者的挑戰。然而，巷弄創業者與社會環境的互動關係實徵研究仍然相當缺乏。就此，本研究的目標是透過以台南歷史街區之一的蝸牛巷，具有價值共創歷程的微型創業者為個案研究對象。研究目標包括識別巷弄企業家在創業過程中的價值共創參與者，探索共創過程及其演變發展，並且探討如何促進企業家的創業網絡發展與增進資源。
本研究以單一個案研究，運用服務主導邏輯下發展的價值共創理論，並以Masoud Karamia and Stuart Readb 提出的共創創業模型(2021) 使用親身參與及觀察法，並且以半結構訪談法訪談蝸牛巷裡的甜點店愛意特點心店創辦人，及不同創業階段所合作的利益關係者，同時蒐集創業以來的二級資料，經由三角測量法進行驗證，結論為以下三大部分：
（一）巷弄創業家、其他創業家，顧客、合作夥伴、當地社區、機構、政府和公眾，分別在不同階段成為巷弄創業者價值共創過程的參與者。在共創演進階段中，從第一類巷弄創業家與顧客，第二類創業家與不同的服務系統，第三類創業家與巷弄生態系等演進過程，與服務主導邏輯影響下的價值共創系統的理論演進相互呼應。從由小到大的共創人才星系通過合作，交換彼此的資源來實踐共同的價值觀，並建立互惠的夥伴關係。互相交換的關鍵資源有來自夥伴的專業技能，但也包含其他行動者共同參與的時間、意見、購買行為、協助營銷推廣。利益可以是經濟價值，情感價值，與社會價值。利益和結果有時不是預先確定的，而是通過利益相關者在過程中的承諾而出現的。
（二）價值共創的過程是巷弄創業家在創業各個階段，應對外部環境的不確定狀態所運作的共創引擎。從產品開發到在巷弄實體開店，以及以巷弄文化為主題向外合作，在過程之中，巷弄創業者也與巷弄文化的連結越來越強。巷弄創業者須承擔各個價值共創引擎中的不確定性，每個共創引擎會反覆經歷設計思考的過程與迭代，巷弄創業者需整合與管理各個引擎之間的資源與生命週期。
（三）巷弄創業家的角色在階段中，從發起者和參與者，轉變為促進者。巷弄企業家促進合作的核心能力包含了解和參與當地巷弄文化的程度。而當共創引擎的目標從巷弄創業者的商業獨自價值演變為關心巷弄文化的社會價值時，認同此價值主張的行動者，會促進更多互動的連結和新機會。而具有社會價值的數位平台就像加速器，別於在巷弄實體店面互動，能加速行動者跨越時空互動。

總結而言，此研究透過實徵價值共創理論視角，驗證現今巷弄企業家不只是追求競爭和市場定位，巷弄創業家還可透過與外部夥伴，同業、異業，以及組織機構，政府，大眾共創的過程，帶來更多新機會與資源。

Alley entrepreneurs have the characteristics of self-realization and the pursuit of a unique lifestyle, which is one of the essential elements in building a national experience economy. Many alley entrepreneurs are micro-enterprises with small business units and scarce resources, making it difficult to survive. Integrating resources to respond to the rapid changes in the social environment and meet the needs of consumers has always been a challenge for alley entrepreneurs. However, there are still relatively few empirical studies on the interaction between alley entrepreneurs and the social environment. In this regard, this study takes I Eat Dessert, a micro-entrepreneur who has a process of value co-creation in Snail Alley, one of the historical districts of Tainan, as a case study object. The research objectives include identifying the value of co-creation participants in the entrepreneurial process of alley entrepreneurs and exploring the co-creation process and its evolution. Furthermore, discuss how to promote the development of entrepreneurs' entrepreneurial networks and enhance resources.
This research takes a single case study, uses the perspective of value co-creation developed under the service-dominant logic, and uses the Co-creative entrepreneurship model proposed by Masoud Karamia and Stuart Readb (2021). Using the method of personal participation and observation and semi-structured interview method to interview the founder of I Eat Dessert in Snail Alley and the stakeholders who cooperated with different entrepreneurial stages, and collected secondary data since the start of the business, and verified by triangulation method, the conclusion is the following three parts:(1) Alley entrepreneurs, other entrepreneurs, customers, partners, local communities, institutions, governments, and the public become actors in the co-creative entrepreneurial process at different stages. In the co-creation evolution stage, the evolution process from the first type of entrepreneurs and customers, the second type of entrepreneurs and different service systems, the evolution process of the third type of entrepreneurs and the lane ecosystem, and the value under the influence of the service-dominant logic. The evolution of the co-creation system echoes each other. Co-creation constellations from minor to more significant practice shared values by collaborating, exchanging each other's resources, and building mutually beneficial partnerships. The most key resources exchanged are not only expertise or skills from partners and also time, opinions, purchasing behavior, and marketing assistance from other actors. Benefits can be economic value, emotional value, and social value. Benefits and outcomes are sometimes not predetermined but emerge through stakeholder commitment in the process. (2) From product development to physical store opening in Alleys, as well as external cooperation with the theme of Alley culture, in the process, Alley entrepreneurs are also becoming more and more connected with Alley culture. (2) The process of value co-creation is the co-creation engine that alley entrepreneurs operate in response to the uncertain state of the external environment at all stages of entrepreneurship. Alley entrepreneurs must bear the uncertainty in each value co-creation engine. Each co-creation engine will repeatedly go through the design thinking process and iteration. Alley entrepreneurs need to integrate and manage each engine's resources and life cycles. (3) The role of Alley Entrepreneurs changes from initiators and participants to facilitators in stages. The core competencies of alley entrepreneurs to promote cooperation include the extent to which they understand and participate in local alley culture. When the goal of the co-creation engine evolves from the commercial value of alley entrepreneurs to the social value of caring about alley culture, actors who agree with this value proposition will promote more interactive connections and new opportunities. The digital platform with social value is different from the interaction in the physical storefront in the alley. It is like an accelerator that can accelerate actors' interaction across time and space.
To sum up, through the perspective of empirical value co-creation theory, today's alley entrepreneurs are not just pursuing competition and market positioning. Alley Entrepreneurs cooperate with external partners, intra-industry, inter-industry cooperation, organizations, governments, and the public. They can bring more new opportunities and resources to each other through co-creation.

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