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研究生: 孟叢文
Meng, Cong-Wen
論文名稱: 上市櫃公司企業社會責任與非主管員工薪資關係之研究
Research on the Relationship between Corporate Social Responsibility and Non-executive Employees' Wages in Listed Companies
指導教授: 楊朝旭
Young, Chaur-Shiuh
學位類別: 碩士
Master
系所名稱: 管理學院 - 會計學系
Department of Accountancy
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 74
中文關鍵詞: 企業社會責任非主管員工員工薪資企業形象
外文關鍵詞: Corporate Social Responsibility, non-executive-level employee, wages, the corporate image
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  • 本研究係探討企業社會責任對非主管級員工薪資、企業達到「血汗企業」指標機率以及高管薪酬倍數之影響。以2018年台灣上市櫃公司為研究樣本,實證結果發現: 

    (1)企業社會責任對非主管級員工薪資具有顯著的正向關係;
    (2)企業社會責任對相對於同業水平之非主管級員工薪資具有負向顯著關聯性;
    (3)企業社會責任對企業達到「非經理人之全時員工薪資平均數未達50萬元」指標機率存在顯著的正向關係,對企業達到「公司EPS獲利表現較同業為佳,惟非經理人之全時員工薪資平均數低於同業水準」指標機率無顯著影響;
    (4)企業社會責任對企業之高管薪酬倍數具有顯著的正向關係。
     
    整合本研究之實證結果顯示,有經濟能力之企業確實會以提升公司品牌與聲譽為出發點去投資企業社會責任活動,同時亦支付非主管級員工更高額之薪資;然而這類企業支付之非主管級員工薪資較同業相比反而較少,且更容易發生「血汗企業」之情況,顯示出很多有能力之大企業欲透過善因行銷之手段刻意去履行社會責任,從而補償較同業低薪之現況,最終目的是長期獲利。本研究建議應在投資企業社會責任的同時多多關注員工的利益,政府也應制定一套更公平合理的社會責任規範可供企業遵循。

    This research examines the impact of CSR (corporate social responsibility) on the wages of non-executive employees, the probability of companies reaching the 'sweatshop' target, and the multiples of executive compensation. Taking Taiwan listed companies in 2018 as a research sample, the empirical results of this research show that:
    (1) CSR performance has a significant positive relationship with the wages of non-executive-level employees.
    (2) CSR performance has a significant negative correlation with the wages of non-executive-level employees relative to the industry level.
    (3) CSR performance has a significant positive impact on the probability that the company reaching the target of 'average wages of full-time non-executive-level less than NT $500,000'. Whereas it has no significant impact on the probability that company reaching 'EPS earnings performance is better than the industry level, while the average wages of full-time non-executive-level are lower'.
    (4) CSR performance has a significant positive relationship with the company's executive pay gap.
     
    The empirical results of this research show that some economically capable companies would indeed invest in corporate social responsibility activities with the starting point of improving the company's brand and reputation. Besides, these companies are willing to pay higher wages to non-executive-level employees. However, the wages that paid by these companies are less than those of the industry level, and they are more prone to get into the situation of 'sweatshop' , which shows that many capable large companies want to deliberately fulfill their social responsibilities through cause-based marketing, so that their compensation could filling the gap with that of the industry level. This method is for the ultimate goals of long-term profit.

    摘 要...............................................I Extended Abstract..................................II 誌 謝..............................................VI 目 錄............................................VIII 表目錄.............................................IX 圖目錄.............................................IX 第壹章 緒論.........................................1 第一節 研究背景與動機..............................1 第二節 研究目的...................................3 第三節 研究流程...................................4 第貳章 文獻探討.....................................6 第一節 企業社會責任與企業員工......................6 第二節 企業社會責任與企業形象......................9 第三節 企業社會責任、企業形象與員工薪資............10 第三章 研究設計.....................................12 第一節 研究假說建立...............................12 第二節 資料來源與樣本選取.........................16 第三節 變數定義與衡量.............................18 第四節 實證模型...................................25 第肆章 實證結果與分析...............................27 第一節 敘述性統計分析.............................27 第二節 相關性分析.................................29 第三節 迴歸分析...................................31 第四節 敏感性分析.................................40 第伍章 結論與建議...................................60 第一節 研究結論...................................60 第二節 管理意涵...................................62 第三節 研究限制與未來研究建議......................64 參考文獻............................................66

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