近年來，全球經濟環境的不確定性不斷攀升，如中美貿易戰、COVID-19疫情、以及最近的烏俄戰爭、中東衝突，這些事件對企業經營造成多重挑戰與衝擊。為此，企業如何適時且適切調整其策略和資源配置以維持其競爭優勢變成為企業經營者越來越重視的問題。動態能力理論強調企業在快速變化的環境中，整合、建立和重新配置內外部資源的能力。本研究以D公司在亞太區域技術轉移專案為例，探討企業如何在技術轉移過程中展現動態能力，並透過策略擬定、資源調配和組織整合，成功應對市場變化最終達成企業目標。透過質性研究方法的深度訪談和次級資料彙整，本研究以Teece提出的「感知、獲取、重新配置」論述出發，分別從策略、資源、能力三個構面剖析D公司在技術轉移專案中的動態能力表現。
研究發現，動態能力的核心在於組織需持續學習以具備獲取關鍵資源的能力。當企業發現外部環境將出現變化時，感知能力能迅速調整策略，透過靈活配置資源以及管理層強而有力的支持，將有助於組織上下聚焦於共同目標與彼此學習，從而提高組織執行能力、資源調配後的成功率。本研究也發現，平時建立良好的溝通機制及塑造具創新文化的組織環境，能協助企業保有彈性以思考需應對的環境並審視自身差距，從而調整經營策略，組織設計以持續創造企業存在的價值。

In recent years, uncertainties in the global economic environment have been steadily increasing due to events such as the U.S.-China trade war, the COVID-19 pandemic, and more recently, the Russia-Ukraine war and the Israel-Palestine conflict. These events have posed multiple challenges and disruptions to business operations. Consequently, how companies can timely and appropriately adjust their strategies and resource allocation to maintain competitive advantages has become a pressing concern for business leaders. The dynamic capabilities theory emphasizes a company's ability to integrate, build, and reconfigure internal and external resources in rapidly changing environments. This study uses Company D’s technology transfer project in the Asia-Pacific region as a case study to explore how dynamic capabilities are demonstrated during the technology transfer process. Through strategic planning, resource allocation, and organizational integration, Company D successfully navigated market changes and achieved its corporate objectives. Using qualitative research methods, including in-depth interviews and secondary data analysis, this study applies Teece’s framework of "sensing, seizing, and reconfiguring" to analyze Company D’s dynamic capabilities in the dimensions of strategy, resources, and capabilities.

The study finds that the core of dynamic capabilities lies in an organization’s ability to continuously learn and acquire critical resources. When companies identify changes in the external environment, sensing capabilities enable them to swiftly adjust strategies. Flexible resource allocation and strong support from management help the organization align toward common goals and facilitate mutual learning, thereby enhancing execution capabilities and improving the success rate of resource deployment. Additionally, the study reveals that establishing effective communication mechanisms and fostering an organizational culture of innovation enable companies to remain adaptable. This flexibility allows firms to assess external changes, identify gaps, and adjust business strategies and organizational design, ultimately ensuring continuous value creation for the enterprise.

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