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研究生：	程淑瑢 Cheng, Shu-Jung
論文名稱：	Factors Influences Purchase Intention on the Elderly Housing and Medical Service Factors Influences Purchase Intention on the Elderly Housing and Medical Service
指導教授：	蔡明田 Tsai, Ming-Tien
學位類別：	碩士 Master
系所名稱：	管理學院 - 國際經營管理研究所碩士在職專班 Institute of International Management (IIMBA--Master)(on the job class)
論文出版年：	2011
畢業學年度：	99
語文別：	英文
論文頁數：	66
中文關鍵詞：	養身住宅、醫療服務、價格、服務品質、顧客期望、認知價值、購買意願
外文關鍵詞：	Elderly Housing, Medical service, Perceived Price, Service Quality, Customer Expectation, Perceived Value, Purchase Intention
相關次數：	點閱：142 下載：0
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本研究旨在探索知覺價格，服務品質，認知價值，顧客期望等因素是否影響長者住屋和醫療服務的購買意向。這份研究提供長者住屋與醫療服務營辦商對客戶期望及服務品質等進一步認識，以求加大產業價值。還有更多的工作需要進一步研究，期待有越來越多的人可從事長者住屋和醫療服務這一個產業。

This research is aimed for exploring customers’ perception of perceived price, service quality, perceived value, customer expectation and purchase intentions on the elderly housing and medical service. An empirical investigation of the relationships between perceived price, service quality, customer expectation, perceived value, and purchase intentions was conducted based on a structural equation modeling (SEM) approach.
The results found that perceived price, service quality, customer expectation, have positive influence on purchase intention. These findings provide valuable information for the elderly housing with medical service operators to understand customer expectation and further to improve service quality to make the business greater.
The perceived value is not significant in this research. There are more works to do the related research in this filed. I am looking forward to more and more people engaging in the elderly housing and medical service. That would be a great help to enrich this industry.

ACKNOWLEDGEMENT	I
ABSTRACT	II
TABLE OF CONTENTS	III
LIST OF TABLES	VII
LIST OF FIGURES	IX
CHAPTER ONE INTRODUCTION	1
1.1 Research Objective and Motivation.	1
1.2 Research Objective and Contribution.	2
1.3 Research Project.	3
1.4 Research Flows.	4
1.5 Research Structure.	4
CHAPTER TWO LITERATURE REVIEW	6
2.1 Definition of Relevant Research Variables.	6
2.1.1 Perceived Price.	6
2.1.2 Service Quality.	7
2.1.3 Customer Expectation.	9
2.1.4 Perceived Value.	12
2.1.5 Purchasing Intention.	15
2.2 Interrelationships Among Research Constructs.	16
2.2.1 Relationships between Perceived Price, Service  
      Quality and Perceived Value.	16
2.2.2 Relationships between Perceived Price, Customer 
      Expectation, and Perceived Value.	17
2.2.3 Relationship of Perceived price and Perceived value.	18
2.2.4 Relationship of Perceived price, Service Quality and 
      Purchasing Intention.	18
2.2.5 Relationship of Perceived Price, Customer Expectation 
      and Purchasing Intention.	20
2.2.6 Relationship of Perceived Price, Perceived Value, and 
      Purchasing Intention.	20
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY	21
3.1 Research Framework.	        21
3.2 Research Hypotheses. 	21
3.3 Questionnaire Design.	22
3.3.1 Price of the Elderly House with Health Care and 
      Medical Service.	22
3.3.2 Service Quality of the Elderly House with Health Care 
      and Medical Service.	23
3.3.3 Customer Expectation of the Elderly House with Health 
      Care and Medical Service.	25
3.3.4 Perceived Value of the Elderly House with Health Care 
      and Medical Service.	26
3.3.5 Purchasing Intention of the Elderly House with Health 
      Care and Medical Service.	26
3.4 Sampling Plan.	27
3.5 Data Analysis Procedures.	27
3.5.1 Descriptive Statistics.	27
3.5.2 Factor Analysis and Reliability Tests.	28
3.5.3 Multiple Regression Analysis.	28
CHAPTER FOUR GENERAL FINDINGS AND EMPERICAL RESULTS	29
4.1 Descriptive Analysis.	29
4.2 Data Collection.	29
4.3 Characteristics of Respondents.	29
4.4 Measurement Results for Relevant Research Variables.	31
4.5 Factor Analysis and Reliability Tests.	36
4.5.1 Price.	37
4.5.2 Service quality.	38
4.5.3 Customer Expectation.	39
4.5.4 Perceived Value.	41
4.5.5 Purchase Intention.	42
4.6 Multiple Regression.	43
4.6.1 Multiple Regression Analysis for the Relationship 
      between Price and Service Quality.	43
4.6.2 Multiple Regression Analysis for the Relationship 
      between Price and Customer expectation.	44
4.6.3 Multiple Regression Analysis for the Relationship 
      between Price, Service Quality, Customer Expectation 
      and Perceived Value.	45
4.6.4 Multiple Regression Analysis for the Relationship 
      between Perceived Value, Service Quality, Customer 
      Expectation and Purchase Intention.	46
CHAPTER FIVE CONCLUSIONS AND DISCUSSIONS	49
5.1 Research Results and Contribution.	49
5.2 Limitations and Suggestion.	51
REFERENCES	52
APPENDICES	56
Appendix 1: Internet Questionnaire	56
                                    

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