「員工」是企業發展中扮演相當重要的角色，企業要提昇競爭力則需要員工的配合，因此對於員工的工作特性經常與顧客接觸，對技術、問題或機會的領悟，可提出新奇又有用的產品、服務、構想或程序。而員工本身的屬性對員工個人創造力的提昇是相當重要的，同時透過內外在動機的影響下進而提昇員工個人創造力。因此本研究之研究程序分為三大部分，首先經由文獻回顧導出初步的觀念性架構，再以此理論觀念模式經過不斷修正，而導入作為本研究調查之實證研究架構，並且依據此架構參考了專家意見後，編製成正式問卷，以量化的方式進行人員工作特性、個人屬性與個人創造力關係及加入內外在動機後關係予以探討及驗證。
本研究以鋼鐵業之員工為研究對象，並依據台灣區鋼鐵工業同業公會2006年會員廠商，以南區作為本研究之樣本對象，共發出300份問卷，回收250份，有效回收樣本230份，有效樣品回收率為91.6%。再以SPSS軟體進行統計分析，經由差異、相關、迴歸等統計分析後，獲得下列之實證研究結果：
研究結果發現工作特性、個人屬性的確會對個人創造力產生影響；上述二項因素與內外在動機中介結果會產生較佳之個人創造力；鑑於此結果，本研究建議企業在發掘員工創造力上可從工作特性、個人屬性上著手；並使員工內外在動機提昇進而對個人創造力有強化作用。

“Employees” play a very important role in the development of an enterprise. Employees have to contact customers frequently, so that they apprehend technology, problems or opportunities very well and can propose novel and useful products, services, ideas or procedures. The employees’ job characteristics and personal attributes are critical to improving their personal creativity. Meanwhile, the employees’ personal creativity may be upgraded by virtue of the effect brought by internal and external motives. Therefore, this study is conducted in three major steps. First of all, the author will draw the preliminary conceptual framework from some literature, introduce such framework as the empirical research framework of the study after modifying the theoretical conceptual model and then prepare the formal questionnaire based on the framework and experts’ opinions to conduct the exploration and verification by quantifying the relationship of job characteristics, personal attributes and personal creativity and including the internal and external motives.
The study is focused on the employees of the steel and iron industries, and takes the southern member manufacturers of Taiwan Steel & Iron Industries Association 2006 as samples. As a result, a total of 300 questionnaires were distributed and 250 questionnaires were recalled, including 230 effective recalled samples. The recalling rate of effective samples was 91.6%.Thereafter, the statistics and analysis were conducted by SPSS software, and the following empirical research result was obtained after the variance analysis, correlation analysis and regression analysis:
The study result shows that job characteristics and personal attributes do affect personal creativity. The mediated result of the said two factors and internal and external motives can generate optimal personal creativity. Given this, the study suggests that enterprises should discover employees’ creativity in terms of job characteristics and personal attributes, and enable employees’ internal and external motives to be upgraded to strengthen their personal creativity.

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