本研究以電影、動畫中說故事的概念（3-Act structure and paradigm）演繹至數位內容服務開發上，經由設計與故事認知的角度，探討說故事概念應用於互動數位內容的設計開發上，著重於互動過程中使用者內心的層面（情緒反應與情感行為），發展一套可被理解的跨領域合作（結合設計、科技與商業）數位內容服務開發模式和設計方法，可應用於該產業的設計實務與學術研究上。
本研究文獻探討主要包含四大部分：故事概念與開發、故事與設計認知理論、現今說故事概念應用狀況以及數位內容服務跨領域合作創意團隊相關理論文獻。經由個案研究、深入訪談與實地觀察等研究方法，以及研究者親身參與專案開發過程，基於DCSICD model（跨領域數位內容服務開發模式）五個階段：概念開發、技術開發、製作、評估與修改、上市，審視各階段中所遇到的設計議題以及應用說故事概念的設計策略。
本研究目地為探討數位內容服務與說故事概念之間的關聯性與其可應用的互動設計上的啟發，基於跨領域團隊合作的實務基礎上，發展出一套適用於跨領域數位內容服務的開發模式與其可應用於開發流程中各階段的設計策略，以期對互動設計領域有更明確” 說故事概念”應用的理論貢獻。

The goal of this study is to guide storytelling theories (3-act structure and paradigm) into digital content service (DCS) development, discussing storytelling concept application in DCS design through cognitive theories that focus on affects at the user level (emotional reaction and behavior). The result is to develop an interdisciplinary collaboration (design, technology, and commerce) development model and design methods, which in turn make the storytelling theories applicable in DCS-related industries and academic institutions.
The literature review is focused in four areas: story concept and development, story and design cognitions, storytelling involved design application status, and design related theories of a creative interdisciplinary collaboration development teamwork. Through case study, interview, observation research methods, and author participation in the project development based on the five phases of the DCSICD (Digital Content Service Interdisciplinary Collaboration Development) model: Concept development, Technology development, Production, Evaluation and Modification, and In-market, examining related design issues and strategies of storytelling application in each phase.
The purpose of this research is to investigate the relevance between DCS and the storytelling concept, and its inspiration for application in the interaction design field. On the basis of practice of interdisciplinary teamwork, a storytelling involved DCS design process is proposed, and design strategies are addressed for application in each phase of the development process. This research is expected to contribute in the field of interaction design by presenting explicit theoretical applications of storytelling.

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