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研究生：	黃筱淩 Huang, Hsiao-Ling
論文名稱：	從「設計階梯」升級視角檢視台灣設計政策與視覺設計產業 Examining the Design Policies and Taiwan’s Visual Design Industry from the Design Ladder Perspective
指導教授：	仲曉玲 Chung, Hsiao-Ling
共同指導教授:	楊佳翰 Yang, Chia-Han
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design
論文出版年：	2021
畢業學年度：	109
語文別：	英文
論文頁數：	176
中文關鍵詞：	設計產業政策、視覺設計、設計階梯、設計價值
外文關鍵詞：	Design Policy, Visual Design, Design ladder, Design Value
相關次數：	點閱：170 下載：37
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近年台灣政府將設計產業的列為國家的重點發展產業，並提升國家設計力與競爭力。雖然視覺設計產業在眾多的設計產業當中，媒體聲量最高，作品及設計師的能見度也相較其他設計產業廣，但以整體產業數據來看，視覺設計產業的發展仍受到一定限制，因此本研究將探討設計產業政策與實務間的關係及如何幫助視覺設計產業正向發展。
本研究透過2011-2021年間政府出版的各項政策、產業報告書來回顧設計產業政策發展的歷史，並以設計階梯理論作為分析之框架，探討視覺設計產業的定位與升級。此外，從台灣視覺設計行業的現狀和視覺設計公司的角度來考察過去台灣與視覺設計相關政策的落差，並透過問卷及訪談討論視覺設計產業在提升其創造價值能力的路徑及過程中政府應扮演何種角色。
研究結果發現，視覺設計產業的升級的過程中1) 視覺設計產業應持續提升跨領域的設計能力 2) 政府各部會需要扮演起領頭羊的角色，提升民眾與企業對視覺設計的價值認知，3) 政府的採購機制、金融、稅務體制應因應產業變化改變，以利視覺設計產業自我精進及與一般產業進行對接，讓台灣視覺設計產業有更良性的競爭與發展。而本研究最後也提出針對設計階梯理論在視覺設計產業應用中個階段的「能力需求」的整理及「累積性」的概念。

In recent years, the Taiwan government has designated the design industry as a key national development industry to enhance the country's design power and to improve Taiwan's international competitiveness. Although the visual design industry has the highest media reputation among the design industries, and the visibility of works and designers is wider, however, in terms of overall industry data, the development of the visual design industry is still limited. Therefore this study will explore the relationship between design industry policies and practices and how to help the positive development of the visual design industry.
This research reviewed the official document from 2011-2021 to explore the history of the development of design industry policy and analysis the position and value of visual design in business and society with the Design Ladder theory. It also examined the gap in Taiwan’s design industry-related policies in the past through the current situation of Taiwan’s visual design industry and the perspective of graphic design providers. In addition, it identified the path of enhancing the visual design industry's ability to create value and the role of the government in the process through questionnaires and interviews.
The results of the study found that 1) the visual design industry's should enhance its cross-disciplinary design capabilities. 2) Government ministries themselves need to play a leading role in the awareness of the visual design value. 3) The government's collaboration mechanism, financial and taxation system should be changed in response to industry changes., allowing Taiwan's visual design industry to have healthier competition and development. The study also concludes by proposing the collation of “ ability requirements” for each stage and the concept of “cumulative” of the application of design ladder theory in the visual design industry.

誌謝  i
Abstract  ii
摘要 iii
Table of Content  iv
List of Figures  vii
List of Tables ix
CHAPTER 1: Introduction  1
1-1 Research Background  1
2 Research Motivation 2
3 Research Objectives and Questions  6
4 Research Framework 7
5 Terminology  7
CHAPTER 2: Literature Review  10
1 The Design Policy Framework 10
1.1 Category of Policy:Positioning of Design Policy 10
1.2 Design Policy Strategies by Country:Trends and Issues of Design Application 12
2 Design Value and the Design Ladder Perspective 23
2.1 Concept and Levels of Value  23
2.2 Framing The Design Ladder Model  25
3 Development of Design Concept and Graphic Design 30
3.1 Definition of Design and Graphic Design: Problem Solving Strategy 30
3.2 The Important and Challenges of Graphic Design: Communication in Digital Era 34
4 Current Development of Visual Design Industry in Taiwan 36
4.1 Evolution of Design Policy and Industry Environment of Taiwan  36
4.2 The Visual Design Industry in Taiwan: Imbalance of the Industry Growth and
Ability 40
CHAPTER 3: Research Methodology  44
1 Research Design 44
1.1 Research Concept  44
1.2 Research Method & Flow  44
2 Source of Documentations Analysis  46
2.1 Document Analysis 46
2.2 Source of Document Data  46
3 Questionnaire Design and Analysis 49
3.1 Likert Scale Questionnaires 49
3.2 Development of The Likert Scale Questionnaire  49
3.3 Analysis of The Likert Scale Questionnaire  49
4 Interview Design and Analysis 50
4.1 Semi-Structured Interview  50
4.2 Selection of The Interviewees 50
4.3 Analysis of The Interview Data 51
5 Data Source and Samplings  51
CHAPTER 4: Data Analysis and Results54
1 Samplings and Data Analysis  54
2 Data Analysis on Documentation: Discussion of Industry Development and Policy Content 55
2.1 The Evolution of the Visual Design Industry in the CCI Annual Report 55
2.2 The Design Policy in the Design Industry Soaring Project : Focus on Serving the
non-design industry 62
2.3 Comparisons and Findings: The Lack of Enhancing the Design Skill Policy 68
3 Data Analysis on the Questionnaire: Understanding and Views of The Visual Design Industry on Past Policies 72
3.1 The Current Situation of the Visual Design Industry  72
3.2 The Needs of Policy of Visual Design Industry  73
3.3 Policy Satisfaction of Past Policy  78
3.4 The Ability Enhancement and Development for Upgrading 82
4 Data Analysis on the Semi-Structured Interviews: Expectations of Industry Value and Government Role  84
4.1 The Position and Value Recognition of the Visual Design Industry  84
4.2 The Capability and Value Creation of the Visual Design Industry  88
4.3 The Role of Design Policy on Helping Visual Design Industry Develop  91
CHAPTER 5: Discussion and Conclusion 99
1 Discussion on Research Questions  99
1.1 The Important of Enhancing Design Value in the Country 99
1.2 Upgrading on the Design Ladder: Refocusing on the Visual Design Suppliers’
Ability 101
1.3 The Relationship between Policy and the Development of the Visual Design
Industry 105
2 Implications for Theory  110
2.1 Design Ladder for the Visual Design Industry  110
2.2 Design Policy Framework for Policy Formulation  111
3 Implications for Practice  111
3.1 Observations on the overall design industry policy in Taiwan 111
3.2 Implication of the Design Ladder for the Visual Design Industry  112
3.3 Implication of the Design Ladder for the Other Industries as Design User 112
4 Research Limitations and Recommendations for Future Study  113
Reference 114
Appendix 123
Questionnaire Design 123
Structure of Interview Questions 131
Coding of interview data  132
                                    

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胡志佳 and 陳介英 (2017). “台灣創意生活產業之政策限制與出路.” 庶民文化研究(16): 23-48.
陳彥廷 (2016). “從國際競賽分享台灣設計教育經驗.” 台灣教育(701): 22-29.
陳蕙芬 and 楊燕枝 (2016). “文物典藏到文創產品的價值創造—以故宮與頑石合作案為例.” 圖書資訊學刊 14(1): 115-149.
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楊靜 (2020). “1973 至 1979 年 [中華民國工業設計及包裝中心] 的成立始末及其推廣活動成果之研究.” 設計學報 (Journal of Design) 25(1).
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