在全球市場競爭加劇與環境法規日趨嚴格的背景下，傳統紅磚產業面臨市場萎縮、產品老化及永續經營的多重挑戰。本研究以一家台灣傳統紅磚建材公司為研究個案，探討企業如何在天然災害（觸發事件）的驅動下，運用破壞式創新與循環經濟理念，成功開發新型高性能多孔磚，以實現企業轉型與永續發展。
本研究應用事件系統理論分析天然災害，環保規範及市場需求變化等關鍵事件，如何促使企業重新評估市場策略與經營模式，進而推動創新。此外，透過破壞式創新理論探討新型多孔磚的市場潛力，並驗證其在隔音、隔熱、耐震等高性能表現及綠建材標章的優勢，對傳統紅磚市場產生顛覆性影響。以本研究的案例企業為例，在經歷重大地震災害後，公司在組織架構、產品服務及市場策略等方面均發生了顯著變革。地震作為一個外部突發事件，強迫企業重新審視資源配置與經營模式，最終促使該企業突破既有框架，採取創新的策略來適應市場變化並恢復競爭力。這種因外部事件驅動的創新過程，顯示了破壞式創新不僅限於內部主導的策略轉型，也可能源自於外部環境的強制性干預。
研究結果顯示，企業通過以下策略，實現了有效綠色創新轉型：一是循環經濟，利用水庫淤泥、自來水廢泥等環保材料製造新型多孔磚，降低生產成本並符合環保法規；二是技術升級，導入自動化設備提升生產效率並減少碳排放；三是產品創新，透過教育學術單位合作，開發高性能綠建材產品，並且透過政府認證，創造新的經濟價值。此外，本研究也發現，新型多孔磚在綠建築市場具備低成本，高性能的高度競爭力，成為企業建立永續競爭優勢的重要契機。
本研究的貢獻在於結合理論與實務，提供傳統建材產業在關鍵事件影響下，如何透過創新與循環經濟策略達成產品轉型與永續經營的具體案例。未來建材企業可參考本研究成果，制定符合綠色建材市場需求與永續發展的創新策略。

Against the backdrop of intensified global market competition and increasingly stringent environmental regulations, the traditional red brick industry faces multiple challenges including market shrinkage, product aging and sustainable operations. This study uses a traditional Taiwanese red brick building materials company as a case study to explore how the company, driven by natural disasters (trigger events), can successfully develop a new type of high-performance porous brick using disruptive innovation and circular economy concepts to achieve corporate transformation and Sustainable development.
This study applies event system theory to analyze how key events such as natural disasters, environmental regulations, and changes in market demand can prompt companies to re-evaluate their market strategies and business models, thereby promoting innovation. In addition, the market potential of new porous bricks is explored through the theory of disruptive innovation, and their high performance in sound insulation, heat insulation, earthquake resistance and other aspects as well as their advantages in green building materials labels are verified, which will have a disruptive impact on the traditional red brick market. Taking the case company in this study as an example, after experiencing a major earthquake disaster, the company underwent significant changes in its organizational structure, product services, and market strategy. As an external emergency, the earthquake forced the company to re-examine its resource allocation and business model, and ultimately prompted the company to break through the existing framework and adopt innovative strategies to adapt to market changes and restore its competitiveness. This innovation process driven by external events shows that disruptive innovation is not limited to internally-led strategic transformation, but may also originate from mandatory intervention from the external environment.
The research results show that enterprises have achieved effective green innovation transformation through the following strategies: first, circular economy, using environmentally friendly materials such as reservoir sludge and tap water waste mud to manufacture new porous bricks, reducing production costs and complying with environmental regulations; second, technology upgrading, introducing Automated equipment improves production efficiency and reduces carbon emissions. Third, product innovation: through cooperation with educational and academic institutions, we develop high-performance green building materials and create new economic value through government certification. In addition, this study also found that the new porous bricks are highly competitive in the green building market with low cost and high performance, becoming an important opportunity for enterprises to establish sustainable competitive advantages.
The contribution of this study is to combine theory and practice, and to provide a concrete case study on how the traditional building materials industry can achieve product transformation and sustainable operation through innovation and circular economy strategies under the influence of key events. In the future, building materials companies can refer to the results of this study to develop innovative strategies that meet the market demand for green building materials and sustainable development.

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