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研究生：	田乙君 Tien, Yi-Chun
論文名稱：	創新商業模式導入設計公司轉型為新型企業個案研究：研能創新設計工場有限公司 Innovative Business Model to Transfer to Be a New Enterprise from Design Company Case Study: BLOX-HOUSE CO., LTD
指導教授：	陳明惠 Turner, Ming
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design
論文出版年：	2017
畢業學年度：	105
語文別：	英文
論文頁數：	102
中文關鍵詞：	全球化、產品週期壓縮、邊際成本、人才外流、轉型、創新商業模型
外文關鍵詞：	Globalization, Product lifecycle of compression, business model, Transformation
相關次數：	點閱：237 下載：3
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台灣每年有一百萬多間新創公司以及創業相關工作人口比例極高，歇業率卻是世界之冠，多數企業在五年內以內會消失，此現象顯現台灣環境不利於新創公司生存。

從外部環境中歸納出現有情況，全球化導致的經濟體制改革、科技快速發展之下產品生命週期壓縮、網路發展、物聯網導致未來邊際成本為零的情況等等；內部環境以人才外流探討台灣現況，台灣在人文與藝術的人才外流越來越高，台灣的新創設計公司相較于其他性質的新創公司中較難以生存。

此篇論文動機為：利用「轉型」為主要概念，在惡劣創業環境中為設計公司找出一條生存之路，以實務型研究之途徑，密切的與研能創新設計工廠有限公司合作與探索，並同步試圖找出一套新型商業模式以提供設計公司，以至於擴大業務與生存，研能創新是一個不斷轉型並成功存活超過十年的設計背景的公司，持續進行轉型與新型態之商業模式，分析成功的過去與正在進行的轉型，作為此論文案件分析之創新商業模式的基底。

Taiwan creates more than one million start-ups every year and the proportion of participants in related entrepreneurship is relatively high. However, its survival rate is the lowest in the world, which shows that the Taiwanese business climate goes against the survival of start-ups.
The globalization and the compression of product life cycle are two reasons of external environmental change; and as for the internal environment change, it includes the product standardization and the brain drain in the design industry despite a large number of design graduates every year. The aforementioned factors all deterred graduates from serving in design-related fields. In short, the design start-ups are now faced with harsher circumstances than the others.
The purpose of this paper is to apply the key concept of ‘transformation’ to devise feasible solutions for design firms by adopting the practical research approach in collaboration with BLOX-HOUSE Co., Ltd. to develop an innovative business model. Our primary goal is to enhance its competitiveness and enhance its business for the design firms. BLOX-HOUSE Co., Ltd is a design firm lasting for more than ten years, which already experienced two transformations; until now, they are still in the middle of their third transformation, trying to create a new business model. By analyzing its successful transformation history and process as the research is based, this paper aims at putting a new business model into practice.

Contents
摘要	I
ABSTRACT	II
Contents	III
List of Tables	VI
List of Charts	VI
List of Figures	VII
Chapter 1: Introduction	1
1	Research Background	1
1.1	Internal Background	1
1.2	External Background	4
2	Research Motivation	10
2.1	Selected Case	10
2.2	Milestones and objective	13
Chapter 2. Literature Review	15
1	Transformation	15
1.1	Manufacturing transformation	18
1.2	Payment transformation	19
1.3	Industry Positioning transformation	19
2	Firm and Enterprise	20
3	Problem Statement	21
Chapter 3: Methodologies	23
1	Practical Process	23
2　　Practical Research Approach	29
3　　Implementation	31
Chapter 4: Data Analysis and Findings	36
1 　Analysis of product features	36
2 　Define Questions from The Two Cases	40
3 　Deeply Interview Stakeholders (First interview)	46
3.1	Landowners	46
3.2	Funders	50
4	Analysis of Cases and Deeply Interviews	55
5	The Result- A New Innovative Business Model	57
5.1	The Process of B To C	58
5.2	The Sharing Risks in Business Model	59
5.3	The Business Model	60
6	Chapter Summary	71
Chapter 5: Discussions and Conclusion	72
1　Booking Platform in Global Tourism Market	73
1.1	The Introduction of BLOX Booking Platform	73
1.2	The Data of BLOX Booking Platform	75
2 　The Comparison of BLOX and Booking Platform	78
2.1	Airbnb Booking Platform	78
2.2	The General Booking Platform	79
2.3	The Comparison of BLOX Booking Platform in market	82
3　Summary of The Discussion	85
3.1	The Discussion of Similar Background with BLOX	85
3.2	The Summary of BLOX Stakeholders	87
4　 Conclusion	88
4.1	The Contribution to BLOX	88
4.2	Analysis of the Contribution and the Problem Statement	89
4.3	The Limitation of Research	91
Reference	93
Appendix	97
                                    

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