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研究生: 梅曉琪
Mei, Hsiao-Chi
論文名稱: 自動駕駛汽車對車用顯示器市場的衝擊
The Impact of the Automotive Display Market for the Autonomous Vehicle
指導教授: 陳澤生
Chen, Tse-Sheng
學位類別: 碩士
Master
系所名稱: 工學院 - 工程管理碩士在職專班
Engineering Management Graduate Program(on-the-job class)
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 86
中文關鍵詞: 車用顯示器自動駕駛汽車人機介面語音控制系統
外文關鍵詞: Automotive display, Autonomous car, Human Machine Interface, Voice Control System
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  • 本研究旨在調查了車用市場對車用顯示器需求的分析,試圖找出自動駕駛汽車與顯示器之間的衝擊及影響,並詢問未來車用顯示器的需求。此次共有133 位來自不同部門之工程師及高階主管參與研究,他們來自世界各地之分公司。研究者利用量化與質化的研究方式探討研究問題:問卷(包含四大部分)及專家訪談。此研究是為了找出車用面板的未來趨勢和需求,以及自動駕駛汽車對車用顯示器市場的影響。
    本研究共獲得三項主要結果:首先,自動駕駛汽車即將是下一個世代,受測者認為在2030年自動駕駛汽車會大幅增加,而其趨勢和需求將影響整個汽車行業。其次,未來駕駛者不需要駕駛汽車,並有更多的空閒時間藉由顯示器當媒介,可以在汽車行駛中,做更多事情,因此車用顯示器的需求量會大幅提升。而且,當前顯示器的形狀幾乎是方形,未來車用顯示器會配合汽車內裝外型,以不規則的形狀和曲線做搭配。第三,不僅新技術會影響車用顯示器,且還會影響到一些產品檢驗標準,例如驗證測試項目。
    最後,本研究鼓勵在車用相關產業之工程師及高階主管需探索自動駕駛汽車對於車用顯示器之未來需求,並藉由車用顯示器學習相關新技術。

    This study surveyed the analysis of the demand of the display in the automotive market, attempted to identify the impact and effects between autonomous cars and displays and inquired that the needs of automotive displays in the future. The present study recruited the 133 engineers and top management from various departments of the display industry and they are in the different branches in the world. To answer the research questions, the researcher used quantitative and qualitative research methods: a five-part questionnaire and the expert interview because in order to find out what the trend and demand for people and what the impact and effects between autonomous cars and displays for the automotive display market.
    There were three major results obtained from this study. First, the next generation will be the autonomous cars and the participants are expected to drastically increase in 2030. The trend and the demand will affect the whole automotive industries. Second, in the future, the driver will be no need to drive the car and have more free time to do many things via displays, so the request of displays will increase a lot in the market. Moreover, the shape of current displays is almost a square and to fit the car shape, displays with the irregular shape and curve. Third, not only the new technology will affect displays, but also some standards will also be impacted, such as the validation tests.
    Finally, the study was conducted to encourage engineers or the management levels who are working in the automotive industries to explore the future demands of the automotive displays and to learn new technologies which will be used for the cars via the displays.

    Extended Abstract ......... I 摘要 ......... VII Acknowledgement ......... XIII Table of Contents ........ XIV List of Tables ........ XVII List of Figures ....... XVIII CHAPTER 1 INTRODUCTION ....... 1 1.1 Background ......... 3 1.2 Purpose of the Study ....... 4 1.3 Significance of the Study ...... 5 1.4 Limitations of the Study ....... 5 1.5 Organization of the Thesis ....... 6 CHAPTER 2 LITERATURE REVIEW ....... 7 2.1 The Future of Cars ....... 7 2.1.1 The Global Automotive Perspective in 2030 ..... 7 2.1.2 Autonomous Vehicles ........ 9 2.2 The Future of Displays in the Automotive Market .... 11 2.2.1 Human Machine Interface (HMI) ..... 12 2.2.2 OLED and Micro LED ...... 14 2.3 The Effects between Cars and Displays ..... 15 2.3.1 Automotive Safety Integrity Level (ASIL) ...... 16 XV 2.3.2 Voice Control System (VCS) ...... 17 2.4 Maslow's Hierarchy of Needs ...... 19 2.4.1 Quantitative Studies ........ 21 2.4.2 Qualitative Studies ....... 23 2.5 Summary ........ 25 CHAPTER 3 METHODOLOGY ....... 26 3.1 Research Questions ....... 26 3.2 Research Design ........ 27 3.3 The Reliability ........ 28 3.4 The Validity .......... 28 3.5 Context ........ 28 3.6 Participants .......... 30 3.7 Instruments .......... 31 3.7.1 The Expert Interview ...... 31 3.7.2 The Questionnaire ........ 32 3.8 Procedure .......... 32 3.9 Data Analysis ....... 33 CHAPTER 4 DATA ANALYSIS AND RESULTS ..... 36 4.1 Demographic Data ........ 36 4.2 Analysis of Research Question One ..... 38 4.2.1 Results of the Future of Cars ...... 39 4.2.2 Results of the Needs of the Autonomous Cars and the Automotive Display .. 42 4.2.3 Results of the Expert Interview ..... 46 4.3 Analysis of Research Question Two ..... 47 XVI 4.3.1 Results of the Future of Displays in the Automotive Market .. 48 4.3.2 Results of the Expert Interview ..... 54 4.4 Analysis of Research Question Three ...... 58 4.4.1 Results of the Effects between Cars and Displays .... 58 4.4.2 Results of the Expert Interview ..... 60 CHAPTER 5 INTERPRETATIONS AND CONCLUSION.... 62 5.1 Interpretations of Research Questions One ...... 62 5.2 Interpretations of Research Questions Two ...... 63 5.3 Interpretations of Research Questions Three .... 65 5.4 Conclusion ........ 65 References ........ 67 APPENDIX A: English Version of the Questionnaire ...... 72 APPENDIX B: Chinese Version of the Questionnaire ..... 80

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