| 研究生: |
林宗翰 Lin, Tsung-Han |
|---|---|
| 論文名稱: |
以背包客觀點初探新創旅店之服務設計模式:以承億文旅為例 Exploring a Service Design Pattern of an Established Hostel for Backpacker’s Expectation: Case Study of Chan-Yee Hotel Day+ |
| 指導教授: |
楊佳翰
Yang, Chia-Han |
| 學位類別: |
碩士 Master |
| 系所名稱: |
規劃與設計學院 - 創意產業設計研究所 Institute of Creative Industries Design |
| 論文出版年: | 2015 |
| 畢業學年度: | 104 |
| 語文別: | 英文 |
| 論文頁數: | 139 |
| 中文關鍵詞: | 自助旅行 、背包客 、青年旅社 、服務設計 |
| 外文關鍵詞: | Independent Travel, Backpacker, Hostel, Service Design |
| 相關次數: | 點閱:211 下載:2 |
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近年來自助旅行的在旅遊業中已逐漸形成一股風氣,自助旅行者以不同的方式旅行,這樣的旅遊方式是經由旅行者自行規劃且安排旅程,過程中不接受任何旅遊業者的幫助。對自助旅行者來說,旅遊應該是更以自我喜好為主,有彈性的安排,而不是隨者旅遊業者規劃。因此,旅行的過程中有很多的因素需要由旅行者自行安排。最近青年旅社在旅行者中造成一股風潮,青年旅社不僅提供住宿,也帶給旅行者們有如家一般氛圍的感受。
因此,為了提出更實際的策略,此研究以背包客為出發點,運用服務設計架構,輔以層級分析法(AHP)之調查,找出使用者對青年旅社的需求,並以承億文旅集團內新成立之承億輕旅為例,訪問及觀察旅客在青年旅社中所遇到的問題及服務。研究中發現多數的背包客較重視在旅社期間的服務如浴廁及房間大小,其次是在訂房過程中的環境介紹及付款便利性等服務。在輕旅的訪問及觀察中發現雖然旅客對房間大小的滿意度上仍可加強,但旅客對訂房過程的服務已相當滿意。然而,在英文旅遊資訊介紹及早餐等服務的滿意度稍顯不足。因此研究重點是以符合背包客需求,找出實際需改善或加強的服務,提出具可執行性的服務流程的建議。
在青年旅社中提供可滿足背包客需求的服務為此份研究目的,而研究者將會與”承億文旅”合作,並藉由實習的機會更深入的了調查消費者需求,最後替業者提出一套服務設計流程。
In recent decades, independent travel has become an increasingly popular trend in the tourism industry. Independent travelers plan and undertake their journey without any assistance from a travel agency or retailer. Indeed, traveling should consist of a flexible itinerary shaped through a self-catering process. Many elements, such as accommodation, should be decided by the travelers themselves. In fact, hostels have recently become a prevailing choice among independent travelers, since many of them provide home-like atmospheres.
Therefore, in order to propose more practical strategies, backpacker is the center of this research. The framework of service design and the investigation of Analytical Hierarchy Process are used in this research to realize the user’s needs. Light Hotel, a brand of Chan-Yee Hotel+ is as a case study to investigate the problems and services in the hostel. Through the research, the services that backpackers value the most are the room size and quality of bathroom, followed by the introduction of hostel and the convenience of payment. The investigation in Light Hostel show the satisfaction of room size could be enhanced, but most of customers are satisfied on booking process. However, English tourism information and breakfast are a little insufficient. Therefore, the research is to search out the services needed to be improved or enhanced based on backpacker’s need and proposing a feasible suggestion of service pattern.
In this study, the purpose is aimed to provide the service pattern for backpackers in the hostel. Additionally, this research cooperates with the industry “Chan-Yee Hotel Day+”, that involves the participant observation and intern to deeply realize the needs of customers and eventually providing a service design for hostel industry.
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校內:2020-11-26公開